The best online bookmakers according to experienced sports bettors. Compare reliable, trustworthy & unbiased bookie reviews to help you choose your best betting site. Full UK list updated daily with new sites. See Now.

Betting sites licensed by the UK Gambling Commission as trusted online bookmakers. New bookies are rated and reviewed regularly by experts and long-time sports bettors. Choose your new betting site from the list below.

• 4.3 / 5 27 RatingsRate Neptune Play Sports Bet on all of your favourite sports with Neptune Play’s sportsbook, a brand new addition to an already market-leading casino offering Neptune Play Sports Review

• No Deposit or Withdrawal Fees

• Comprehensive range of markets

SEE OFFER Neptune Play Sports Review

• 4.1 / 5 41 RatingsRate Midnite Bet on sports and esports like never before. Midnite is making betting friendly and fan-first. Call the shots with next level betting Midnite Review

• Exceptional app

• Weekly Free Bet and Free Spin Clubs

SEE OFFER Midnite Review

• 4.3 / 5 32 RatingsRate BetWright One of the Most Exciting Sports Betting Launches in years, BetWright has landed for all your Online Betting needs BetWright Review

• Innovative betting features

• Founded by industry veterans

SEE OFFER BetWright Review

• 4.2 / 5 50 RatingsRate SBK A new way to bet. A bookmaker that tells if you have the best price, gives you tips, and asks you what features you want. SBK Review

• Ranks in OLBG’s Top 10s for four different categories

• Live odds comparison – see if you’re getting the best

SEE OFFER SBK Review

• 4.1 / 5 68 RatingsRate BetMGM BetMGM is one of the largest and most popular betting sites in the United States and has entered the UK market. Part of the MGM Resorts International umbrella, make no mistake, this is a heavyweight BetMGM Review

• Exceptional customer service

• Great odds across multiple sports

SEE OFFER BetMGM Review

• 4.5 / 5 13 RatingsRate DragonBet Family Brand with on-course values who pride themselves as being an Independent Bookmaker DragonBet Review

• Lots of promotions and Best Odds Guaranteed

• Only bookie in the UK with markets on specific Welsh events

SEE OFFER DragonBet Review

• 4.1 / 5 12 RatingsRate BetTom A Brand New UK Bookmaker this year, BetTom is a Sussex-based brand with a real, family approach BetTom Review

• Best Odds Guaranteed

• Same Day Withdrawals

SEE OFFER BetTom Review

• 4.1 / 5 13 RatingsRate Gentleman Jim Enjoy a Premium Digital Betting Experience with Gentleman Jim, one of the UK’s newest bookmakers Gentleman Jim Review

• Premium racing experience

• Not afraid to take big bets

SEE OFFER Gentleman Jim Review

• 4.1 / 5 60 RatingsRate Tote.co.uk The Tote: British gambling company since 1928. Sold to Betfred in 2011. Sold to UK Tote Group in 2019. Largest pool betting operator. Based in Wigan. Tote.co.uk Review

• Weekly Free Bet Club

• Placepot Guarantees (up to £1M)

SEE OFFER Tote.co.uk Review

• 4.1 / 5 116 RatingsRate Betfred Betfred is known as the Bonus King as you will regularly find bonuses on multiple bets such as Goals Galore, Double Delight & Hat-trick Heaven. Betfred Review

• Betfred are the Bonus Kings

• x3 odds on 1 winner for Lucky 15

SEE OFFER Betfred Review

• 4.2 / 5 13 RatingsRate BresBet Launched by a passionate punter, BresBet brings that ‘on-course bookie’ feel to the world of Online Sports Betting BresBet Review

• Great customer service

• Wide range of racing promotions

SEE OFFER BresBet Review

• 4.1 / 5 33 RatingsRate Star Sports The UK’s leading luxury bookmaker, Star Sports was launched as Star Racing in 1999. Star Sports offers a range of boutique bookmaking services to its discerning clients: Star Sports Review

• The Best Customer Service and Betting

• Personal Traders for High Stakes Punters

SEE OFFER Star Sports Review

• 4.2 / 5 19 RatingsRate NRG.bet NRG.bet hosts thousands of markets on a huge range of sports, and backed with a great suite of Safer Gambling Tools, aims to be your new home for sports betting! NRG.bet Review

• Huge Range of Markets on Sports

• Excellent Pre-Match and In-Play Offering

SEE OFFER NRG.bet Review

• 4.0 / 5 10 RatingsRate Puntit Slick New UK Bookmaker launched in June 2025, Puntit offers everything you need for your Sports Betting experience Puntit Review

• Plenty of Enhanced Odds

• Colossal range of US sports markets

SEE OFFER Puntit Review

• 4.0 / 5 263 RatingsRate Betway A fantastic sportsbook with the #1 Rated Weekly FREE BET CLUB. Free Jackpot predictor games with huge prizes and superb eSports betting too. Betway Review

• Best Free Bet Club

• Best Bookmaker for esports at OLBG

SEE OFFER Betway Review

• 4.3 / 5 222 RatingsRate BetVictor Rated #1 Betting app, and often best odds to be found on major sports. Low minimum deposit and great welcome offer to try BetVictor as your online betting site. BetVictor Review

• Low Minimum Deposit of £5

• Top three ranked bookie for app, BOG and bet builder

SEE OFFER BetVictor Review

• 4.2 / 5 59 RatingsRate talkSPORT BET Your favourite radio station is about to become your favourite betting site with great odds and a wide range of sports to choose from. talkSPORT BET Review

• Plenty of bet boosts across most sports

• One of the best bookies for Best Odds Guaranteed

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• 4.2 / 5 105 RatingsRate Kwiff The only sports betting app where any bet you place could be SUPERCHARGED! Kwiff Review

• Surprise Bets With Cash Payouts

• Get supercharged to anything up to 2000x the odds you take

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• 4.1 / 5 40 RatingsRate GrosvenorSport Superb betting site with statistics, great odds and brilliant live betting options. All topped off with a great selections of promos for registered customers. GrosvenorSport Review

• Great Selection Of Promos

• Live Betting A Speciality

SEE OFFER GrosvenorSport Review

• 4.0 / 5 62 RatingsRate Matchbook An excellent exchange alternative to Betfair with attractive commission rates. Exchange accumulators set them apart from the rest. Matchbook Review

• 2% Commission For All Sports

• Rated #1 Alternative to Betfair

SEE OFFER Matchbook Review

• 4.4 / 5 24 RatingsRate Planet Sport Bet A bookmaker designed for “true sports fans”. Planet Sport Bet is a fantastic betting experience, combined with the very best in sports media and information to help your punting. Planet Sport Bet Review

• Great customer service

• Excellent range of promotions

SEE OFFER Planet Sport Bet Review

• 4.2 / 5 37 RatingsRate BetGoodwin Operating since 1997 Goodwin Racing now brings the online punter BetGoodwin for a personal online betting service BetGoodwin Review

• Super Fast Withdrawals and £5 minimums

• Independently Owned Betting Service for 20 years

SEE OFFER BetGoodwin Review

• 3.4 / 5 14 RatingsRate Bet442 New to the UK as of Summer 2024, Bet442 focuses on in-play promotions to bring the excitement of sports betting to you Bet442 Review

• AG Communications powered sportsbook

• Bet Builders and Acca Boost Promotions

SEE OFFER Bet442 Review

• 4.1 / 5 84 RatingsRate Virgin Bet With Low minimum deposits to get your started, BOG and great acca options, VirginBet is more than a gimmicky betting brand and offer daily price boosts too Virgin Bet Review

• Daily Price Boosts

• £5 Minimum Deposit

SEE OFFER Virgin Bet Review

• 4.5 / 5 15 RatingsRate ZetBet ZetBet - Your Ultimate Destination for Limitless Fun, Fair Play and Fabulous Wins! ZetBet Review

• Good esports offering

• Great market depth across different sports

SEE OFFER ZetBet Review

• 4.5 / 5 11 RatingsRate Quickbet QuickBet combines a comprehensive betting experience with a robust sportsbook, catering to a wide range of player preferences in a secure and accessible platform. Quickbet Review

• User-Friendly Access

• Diverse Betting Options:

SEE OFFER Quickbet Review

• 4.0 / 5 60 RatingsRate QuinnBet The best range of weekly promotions you’ll find online. Quinnbet are rapidly becoming one of the most popular bookmakers newly listed on OLBG. QuinnBet Review

• Excellent free bet club

• Scores in our Top 10 for three categories

SEE OFFER QuinnBet Review

• 4.2 / 5 44 RatingsRate Sporting Index World leaders in sports spread betting, Sporting Index open up a whole new way of betting on sport, maximising your accuracy in your sporting predictions. Sporting Index Review

• UK Spread-Betting Titan

• Fixed Odds Betting Available

SEE OFFER Sporting Index Review

• 4.3 / 5 21 RatingsRate MagicRed Sports MagicRed has always been one of the top online casinos at OLBG but now you can bet on sports on the platform too. MagicRed Sports Review

• Comprehensive In-play Options

• No Deposit or Withdrawal Fees

SEE OFFER MagicRed Sports Review

• 4.2 / 5 42 RatingsRate LiveScore Bet Enjoy the best online betting experience at LiveScore Bet. Browse all the latest odds across our huge selection of sports betting markets LiveScore Bet Review

• Exceptional baseball betting

• Excellent in-play betting and price boosts

SEE OFFER LiveScore Bet Review

• 4.0 / 5 1 RatingRate Swifty Sports A brand-new, high-quality sportsbook offering from renowned provider Swifty Global Swifty Sports Review

• Snappy Withdrawals

• Wide Range of Markets

SEE OFFER Swifty Sports Review

• 4.1 / 5 171 RatingsRate Unibet Quick sign-up and low minimum deposit are just the start. once inside, you find Unibet rival the very best online bookmakers available to UK customers Unibet Review

• Super Quick Sign-Up Process

• Excellent Bet Club For In Play Betting

SEE OFFER Unibet Review

• 4.2 / 5 11 RatingsRate YetiBet Yeti have added a slimline sportsbook offering great betting and more alongside the slots and tables in the excellent casino YetiBet Review

• Great Bet Mentor tool

• Brilliant for tennis betting

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• 4.4 / 5 13 RatingsRate PricedUp Established in 2024, PricedUp looks to welcome every bettor with their comprehensive market selections and excellent customer service PricedUp Review

• Generous Rewards for Returning Customers

• Competitive Odds and Range of Betting Options

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• 4.3 / 5 43 RatingsRate Fafabet An impressive range of sporting events to bet on an equally impressive looking platform bringing freshness to your daily betting. Fafabet Review

• Excellent free bet club

• Great Best Odds Guaranteed service

SEE OFFER Fafabet Review

• 3.9 / 5 107 RatingsRate Coral One of the UK’s largest bookies. They price up many antepost races before any other bookmaker. Coral Review

• Your Call/Build Your Bet

• Best Bookie for Cricket Betting

SEE OFFER Coral Review

• 4.0 / 5 133 RatingsRate Ladbrokes Founded in 1886, Ladbrokes, a prominent sports betting brand in the UK, is part of the Ladbrokes Coral Group and provides in-store and online services, complemented by their convenient app. Ladbrokes Review

• Plenty of daily promotions and odds boosts

• Enormous range in sports covered, including fishing, surfing and beach volleyball

SEE OFFER Ladbrokes Review

• 4.2 / 5 28 RatingsRate All British Sports All British Sports bring the Brilliant back to Bet Builder and a host of other top class sports betting options across not only to British but International sport too! All British Sports Review

• Football Fast Markets

• Cashback on 100% of your losses

SEE OFFER All British Sports Review

• 4.5 / 5 1166 RatingsRate bet365 Top rated by OLBG users for years. Ranked as best bookie in more categories than any other. See below for latest account opening offer 18+ t&c’s apply, gambleaware.org #ad bet365 Review

• Rated #1 By OLBG Users

• Rated #1 For Bet Builder

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• 4.0 / 5 1 RatingRate Casino Kings Sports Casino Kings gives gamblers the opportunity to do so in a safe, fun, fair, regulated and secure and enjoyable online gaming experience possible Casino Kings Sports Review

• Rapid Sign-up Process

• Wide Range of Markets

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• 4.3 / 5 81 RatingsRate Parimatch Parimatch offer live betting on more than 20 sports in 60 countries, with over 200 leagues and 600 sporting events, every day, 24 hours a day. With stats and analysis Parimatch is more than just betting Parimatch Review

• Serious esports coverage

• In-Play betting specialists

SEE OFFER Parimatch Review

• 4.1 / 5 55 RatingsRate Spreadex A Market-Leading British Betting Company since 1999, Spreadex offers top-of-the-range Sports and Spread Betting Spreadex Review

• Rated #1 Spread Firm by OLBG Users

• Acca Boosts and First Goalscorer Insurance

SEE OFFER Spreadex Review

• 4.1 / 5 21 RatingsRate AK Bets Ak bets is a ‘Rails’ bookmaker bringing customer service and experience to the online market in the UK, for the more discerning customer AK Bets Review

• Brand New License for 2025

• AK’s BIG PRICES - market leading prices on the biggest events

SEE OFFER AK Bets Review

• 3.6 / 5 14 RatingsRate Pub Sports Brand new sports betting site for major sports and much much more - Check out Pub Sports welcome offer and options Pub Sports Review

• Great odds across the board

• Wide Ranging Live Betting Section

SEE OFFER Pub Sports Review

• 4.0 / 5 48 RatingsRate Betzone Sign Up Now To Enjoy Daily Price Boosts, Specials & Free Bet Promotions from BetZone Betzone Review

• Innovative price display

• Good in play betting options

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• 4.4 / 5 12 RatingsRate Betarno Bet on Variety at Betarno with over 50,000 pre-match and 30,000 in-play events each month from around the world Betarno Review

• Competitive and Flexible Odds

• 140+ Sports Available Worldwide

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• 3.9 / 5 77 RatingsRate BoyleSports One of the best Acca insurance products available. Boylesports are hugely popular due to some of the best weekly and big event promotions for registered customers BoyleSports Review

• Top rated Acca Insurance

• BoyleXtra Loyalty Programme

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• 4.0 / 5 2 RatingsRate Betnero Betnero aims to provide a user-friendly experience with a variety of sports and promotions. Betnero Review

• Generous Welcome Bonus

• Great US sports betting

SEE OFFER Betnero Review

• 4.4 / 5 17 RatingsRate Betano New to the UK, an International Brand looking to bring users a betting experience like no other. Odds offered on just about everything! Betano Review

• Fully UKGC Regulated

• Multi-Award Winning Operator

SEE OFFER Betano Review

• 4.4 / 5 27 RatingsRate Fun Sports It’s Fun because it is simple. This mobile optimised sports betting site has all the sports that you could ask for. Fun Sports Review

• Great Bet Mentor tool

• Brilliant for tennis betting

SEE OFFER Fun Sports Review

• 4.0 / 5 1 RatingRate BetMaze BetMaze puts all the focus on Fair Play - for all users, all the time BetMaze Review

• Brand New Sportsbook

• Wide Range of Markets

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• 4.0 / 5 59 RatingsRate 10bet 10Bet offers a huge range of leagues for football betting, and some very competitive odds. 10bet Review

• Scores in three OLBG Top 10s

• Great odds, daily promotions & free bets

SEE OFFER 10bet Review

• 4.0 / 5 44 RatingsRate The Pools The pools offers betting on sports, casinos, and are home to the original Pools Classic Pools £3 million score draw jackpots. The Pools Review

• Weekly Free Bet Promotions

• Free Bets on Every UK horse race

SEE OFFER The Pools Review

• 3.9 / 5 53 RatingsRate 32Red A far bigger bookmaker than you would expect with fantastic eSport coverage and lots of promotions for registered customers. 32Red Review

• The no.1 bookie for motorsport

• Rank in our Top 10s for five different categories

SEE OFFER 32Red Review

• 4.0 / 5 74 RatingsRate NetBet Superb in-play betting bookie. If you like betting during the game, try Netbet and discover enhancements and special offers. NetBet Review

• Super Fast Payouts

• Excellent Bet Assist feature

SEE OFFER NetBet Review

• 3.8 / 5 17 RatingsRate Luckster Sports A new bookmaker offering everything you would expect to make your bets, but adding in new features to stand out from the crowd. Certainly worth a look at the player specials. Luckster Sports Review

• Live Betting for Major Markets

• Competitive Odds on Multiple Sports

SEE OFFER Luckster Sports Review

• 3.5 / 5 21 RatingsRate BetStorm BetStorm has been around since 2021 offering a full sports betting service to customer who like choice and value odds. BetStorm Review

• Live Betting Specialists

• Huge Range of Sports to Choose From

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• 3.7 / 5 62 RatingsRate mr.play A new bookmaker offering everything you would expect to make your bets, but adding in new features to stand out from the crowd. Certainly worth a look at the player specials. mr.play Review

• Play bot betting tips

• Player props and special bets

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• 3.9 / 5 11 RatingsRate easyBet Easybet is a user-friendly sports betting platform offering diverse markets, competitive odds, and customisable bets easyBet Review

• Competitive odds

• Great enhanced specials

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• 3.9 / 5 34 RatingsRate BetDaq Betdaq operates the world’s second-largest online betting exchange, along with sports betting and online casino offerings. Initially sold to Ladbrokes in 2013 for €30m and original owner, Dermot Desmond bought it back in 2021 BetDaq Review

• Exchange Multiples Available

• Must Have Account for Arbitrage Betting

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• 3.8 / 5 35 RatingsRate Lottoland Lottoland Sports offers you a huge selection of sports betting opportunities from around the globe with competitive odds, match statistics and exciting features Lottoland Review

• Great Esports & Virtuals

• Fantastic Bet Mentor tool

• Complete Lottery Betting Options

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• 4.3 / 5 12 RatingsRate Metropolitan Gaming Online New to the Sportsbook Scene, MetGaming looks to offer Fair Play for all sports fans Metropolitan Gaming Online Review

• Excellent Customer Support

• Wide Variety of Deposit Options and Fast Cashouts

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• 4.1 / 5 19 RatingsRate NagsBet Specialising in Horse Racing, Nags Bet is a new sportsbook brand launched in 2023 which aims to provide customers with a comprehensive betting experience. NagsBet Review

• User-Friendly Platform

• Competitive Odds and Bonuses

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• 4.1 / 5 181 RatingsRate William Hill Established in 1934, William Hill is a leading gambling corporation operating globally. Offering an extensive range of services such as sports betting, poker, and online casino games. William Hill Review

• Rank in our top 10s for ten different categories

• Live stream horse racing, basketball (NBA), football, cricket and tennis matches through William Hill TV

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• 4.0 / 5 53 RatingsRate BetUK BetUK have a dedicated offering centred around the UK’s biggest sports. Their super quick app makes things simple. BetUK Review

• Best Odds Guaranteed and Acca Club

• Scores in our Top 10 for five categories

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• 4.0 / 5 26 RatingsRate Highbet Highbet offer a wide range of betting markets across a huge range of sports. Highbet Review

• Live betting including esports

• Better than expected sports betting

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• 3.5 / 5 41 RatingsRate Vbet Super fast site is great for in play betting with great stats centre and unique offers for registered customers. Vbet are better than expected. Vbet Review

• Excellent Stats Centre

• Unique offers for existing customers

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• 3.9 / 5 39 RatingsRate Jeffbet Full range of betting options at your fingertips whether you are betting live, today or tomorrow Jeffbet Review

• Live Betting

• Plenty of promotions

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• 3.8 / 5 28 RatingsRate Hollywoodbets UK A bookmaker established for more than a quarter of a century now available for UK customers since 2019 Hollywoodbets UK Review

• Brilliant statistics page

• Amazing market depth across multiple sports

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• 3.9 / 5 15 RatingsRate DAZN Bet DAZN BET provides sports betting to sports fans – adding to the excitement of watching your favourite game and bringing you closer to the action than ever before. DAZN Bet Review

• Fantastic Stats Centre

• Super Low £5 Minimum Deposit Option

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• 3.9 / 5 75 RatingsRate BWin Strong European bookmaker with good coverage of sports on the continent. With over 20 million users they are one of the biggest bookies going. BWin Review

• Regular enhanced accas

• Excellent live streaming service

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• 4.0 / 5 1 RatingRate 7bet Brand New to the UK, 7bet brings an International Flavour to the Sports Betting World 7bet Review

• Sports Ranging from Racing to Bandy

• ‘Book a Bet’ and ‘Combo Boost’ Features

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• 4.0 / 5 1 RatingRate BetGrouse BetGrouse is a fun sportsbook and casino committed to fair play and mutual prosperity. BetGrouse Review

• Excellent basketball offering

• Huge range of sports, and great event coverage within those sports

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• 3.8 / 5 11 RatingsRate Tangobet The newest UK brand from the Aristocrat Interactive team, Tangobet offers dozens of sports and thousands of casino games to choose from Tangobet Review

• Quick Sign Up Process

• Former Aspire Global Team

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• 4.1 / 5 20 RatingsRate Bzeebet Bzeebet is your one stop shop for thrilling sports betting options. Created by a diverse group of industry experts with decades of experience, BZeebet is taking online betting to a whole new level Bzeebet Review

• Awesome esports offerings

• Wide market coverage including niche sports

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• 3.9 / 5 11 RatingsRate Pots of Luck Sports Pots of Luck Sports offers a modern and simple means of sports betting with a wide range of markets and a decent sign up offer Pots of Luck Sports Review

• Modern design

• Licensed and regulated in Great Britain

SEE OFFER Pots of Luck Sports Review

• 3.9 / 5 54 RatingsRate Sportingbet Often overlooked for bigger brands, Sportingbet offer a great promotion range to registered customers including enhanced odds and acca insurance from their long-standing online offering. Sportingbet Review

• Yankee Boosts

• 5 Team Acca Insurance

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• 3.5 / 5 11 RatingsRate Casimpo Established in 2018, Casimpo looks to ‘keep it simple’ and provide the highest level of entertainment to sports and casino fans alike Casimpo Review

• Low Minimum Withdrawals

• Rewards Club for frequent users

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• 3.5 / 5 11 RatingsRate Fruity King Fruity King offers a diverse sports betting experience with a broad range of markets and a user-friendly interface Fruity King Review

• Extensive Sports Coverage

• Secure & Licensed Platform

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• 4.0 / 5 2 RatingsRate HeySpin Sports HeySpin bring a fresh new approach to the UK, looking to provide an ‘Elite Standard’ to Sports Betting HeySpin Sports Review

• HeySpin Boost for extra winnings on combo bets

• Sports Betting, Casino and Live Dealer games under one roof

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• 4.0 / 5 34 RatingsRate FanTeam The Largest DFS operator in Europe with something every one with events every day of the week FanTeam Review

• Fantasy Premier League Cash Contest

• Fanteam Player Duels and Tournaments

SEE OFFER FanTeam Review

• 4.1 / 5 23 RatingsRate CopyBet CopyBet is a unique UK platform that has it all for successful sports betting – from the new innovative sportsbook to an automated copy betting system. CopyBet Review

• OLBG’s #1 Best Odds Guaranteed

• Football Early Payout, Acca Boosts and more

SEE OFFER CopyBet Review

• 4.0 / 5 1 RatingRate Mogobet Mogobet hosts a variety of sports markets alongside generous sign up offers Mogobet Review

• Rewards programme

• Wide range of sports markets

• Excellent customer support available

SEE OFFER Mogobet Review

• 4.0 / 5 84 RatingsRate Smarkets The best exchange app available with low commission rates. Smarkets gives Exchange betting and trading a modern feel and is a great alternative to Betfair Smarkets Review

• Live Odds Data, Charts, and Graphs

• Better Odds With Low Commission Rates

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• 3.9 / 5 46 RatingsRate Betiton Great in-play stats for helping to make bets. Full and partial cash out means you really can enjoy betting with Betiton Betiton Review

• Great in-play statstistics

• Full and partial Cash Out options

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• 3.9 / 5 28 RatingsRate The Online Casino TheOnlineCasino has a surprisingly good sportsbook despite the name of the brand. A great sports betting platform to try. The Online Casino Review

• Huge range of minor sports

• Don’t let the name confuse you

SEE OFFER The Online Casino Review

• 3.9 / 5 23 RatingsRate Betrino Betrino keeps a slim range of sports and specialises in each with a Casino tagged on for good measure Betrino Review

• Live Streaming and Cash Out

• Excellent selection of rewards and promotions

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• 3.1 / 5 10 RatingsRate Monster Sports One of the freshest UK sportsbooks with a great range of live betting options Monster Sports Review

• Niche sports included

• Excellent range of live betting

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• 4.0 / 5 11 RatingsRate Q88Bets Q88Bets is a Progress Play product offering a wide range of Sports betting options in a safe, secure and fully licensed platform Q88Bets Review

• Superb live betting options

• Niche sports widely covered

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• 4.2 / 5 13 RatingsRate Myriad Play Fresh to the UK as of June 2024, Myriad Play’s excellent sportsbook offering alongside a fantastic casino product aims to be the only place you play Myriad Play Review

• Easy to Claim Welcome Offer

• Excellent range of payment options

SEE OFFER Myriad Play Review

• 3.9 / 5 7 RatingsRate Casumo Too many Sports? No worries. Choose your favourite, hide the rest. Casumo Sports lets you customise your sports betting experience so that you only see the sports you bet on Casumo Review

• Great odds

• Great design on desktop and mobile

SEE OFFER Casumo Review

• 4.5 / 5 10 RatingsRate MrLuck MrLuck’s sportsbook offers a range of betting options on various sports, featuring a user-friendly interface and seamless integration with its casino platform. MrLuck Review

• Diverse Betting Options

• Integrated Gaming Experience

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• 3.8 / 5 14 RatingsRate Karamba Surprisingly good football and tennis betting odds. Enhanced football acca odds are worth checking every week. Karamba Review

• Award winning customer service

• Large selection of football markets.

SEE OFFER Karamba Review

Below is a summary of why each of these best betting sites has been rated highly. Visit the individual bookmaker review pages for each bookie’s full review and to read the thoughts of the OLBG members or visit the free bets page for info on the latest bookmaker offers.

1. Midnite

Midnite rates consistently highly by the team for its slick interface, horse racing options and eSports focus. Weekly promotions, and fast PayPal withdrawals, all under a trusted UKGC license are additional benifits for customers.

Midnite feels more like a traditional bookie than it used to, with horse racing the very first markets that you see, swiftly followed by football

Commercial Content Manager - Luke Bradshaw-Lee

Pros

• No.1 for esports betting
• One of the best apps in the industry
• Plenty of regular price boosts

Cons

• Limited live streaming

2. NeptunePlay

Neptune Play Sports offers excellent in-play football betting, market depth, niche sports, and PayPal withdrawals, making it a highly rated choice from the OLBG team

Very good website, loads of markets, you can bet on almost everything here. I personally like a vanilla playstyle and therefore, love this bookie.

OLBG user ThommyG

Pros

• No-fee deposits and withdrawals.
• Offers all sports and great odds
• Backed by the trusted Aspire Global brand.

Cons

• Maximum bonus is limited to £200.
• Offer available only to new accounts

3. BetMGM

BetMGM excels in basketball and political betting, offers weekly free bets, and ranks highly among betting sites for its PayPal payouts and 24/7 live support.

BetMGM is not my first call but they do have some really good promotions, so will always keep a look out for them

James Banting - OLBG Team Member

Pros

• Excellent Customer Service
• Ranks in our Top 10 for Politics, Basketball, Cash Out and Aussie Rules
• Great Welcome offer and Promotions
• Weekly Free Bets

Cons

• Some sports could have better market depth
• Maybe too much US Sports coverage?
• Adequate but limited banking options

4. BETWRIGHT

BetWright offers fast verification, strong football odds, live tennis betting, and in-play visuals, though customer fund protection remains unsegregated.

A very promising new betting site brand, with brand new tech and let’s not forget, the fastest withdrawals in the sports betting business!

Sam Darkens - OLBG Commercial Manager

Pros

• Cutting-edge tools enhance user betting experience.
• Industry veterans ensure a reliable platform.
• Up-to-date technology and design.

Cons

• Limited user feedback for assessing reliability.
• Less brand trust compared to established competitors.

5. SBK

SBK roffers standout horse racing odds, quick e-wallet withdrawals, and smart odds comparison, plus 24/7 live chat and UKGC regulation.

One of the things I like about the site is how easy it is to move from sport to sport and the payouts are quick

OLBG member AstonVilla2

Pros

• Live odds comparison – see if you’re getting the best
• Ranks in OLBG’s Top 10s for four different categories
• Simple welcome offer

Cons

• No desktop option (app only)

6. Gentleman Jim

Gentleman Jim has live horse racing streams, quick debit card payouts, and 24/7 chat support, though it lacks fund protection for balances.

I was drawn in by positive horse racing comments, and glad I took a look. Great betting site

OLBG user Man o Bong

Pros

• Great customer service
• Excellent app and website design
• Focus on horse racing and greyhounds

Cons

• No esports available
• Limited options in terms of payment methods

7. Magic red

Magic Red makes the top 10 list with fast PayPal payouts, live basketball markets, football options, and round-the-clock support, all under trusted UKGC regulation.

A Solid Betting Experience with Room for Improvement

OLBG User snowy12

Pros

• Clean site design
• Incredible basketball markets
• Market-leading range of sports covered

Cons

• Very little in the way of promotions

8. DragonBet

DragonBet is best for football and rugby betting via an excellent app, plus fast debit card withdrawals, though unlike some betting sites, it lacks fund protection safeguards.

DragonBet offers some very good price boosts on a regular basis

OLBG User CJMST380

Pros

• Focus on Welsh sports, competitions and markets
• Great customer service
• Excellent app and website design

Cons

• No esports available
• Limited options in terms of payment methods

9. Tote

Tote UK specialises in horse racing and pool betting, with fast debit card payouts and placepot promos, making it a simple choice for racing fans.

Totesport app is very clean and easy to use for placepot users. It is also excellent for keeping a track of the pool and the remaining units.

OLBG member ElrondJay

Pros

• Tote Ten to follow
• Placepot app
• Unique betting options

Cons

• No greyhound betting

10. All British Sports

All British Sports impresses football punters with one of the best bet builder tools, fast PayPal payouts, eSports odds, and cashback perks, cementing its place among top UK betting sites.

The cashback offer is what sets these guys apart on an OK platform

OLBG user James789

Pros

• Top Bet Builder: Excellent customization options for bets.
• Esports Coverage: Extensive markets for esports enthusiasts.
• Generous Cashback: Offers cashback on all losses, reducing risk.

Cons

• Limited Promotions: Cashback might be the primary offer, with fewer other promotions.

Top rated bookmakers by OLBG Users

You can see the best rated betting sites in the UK from ratings collected at OLBG by sorting the table above by rating. Members of OLBG have been reviewing the best online betting sites since 2002. Who better to ask which the best online bookmakers are, than those who use them day in day out?

Our members have tried and tested many uk bookmakers over the years and here they share with you their honest thoughts. Each time we add a new bookie to OLBG we ask our users to try it out and review it. This personal experience of using betting sites is valuable. We have highlighted some of these real user reviews in the content on this page as we feel that their feedback is really useful in helping you to choose your new betting account.

Midnite rates consistently highly by the team for its slick interface, horse racing options and eSports focus. Weekly promotions, and fast PayPal withdrawals, all under a trusted UKGC license are additional benifits for customers.

Midnite feels more like a traditional bookie than it used to, with horse racing the very first markets that you see, swiftly followed by football

Commercial Content Manager - Luke Bradshaw-Lee

Commercial Content Manager - Luke Bradshaw-Lee

Pros

• No.1 for esports betting
• One of the best apps in the industry
• Plenty of regular price boosts

Cons

• Limited live streaming

• No.1 for esports betting

• One of the best apps in the industry

• Plenty of regular price boosts

• Limited live streaming

2. NeptunePlay

Neptune Play Sports offers excellent in-play football betting, market depth, niche sports, and PayPal withdrawals, making it a highly rated choice from the OLBG team

Very good website, loads of markets, you can bet on almost everything here. I personally like a vanilla playstyle and therefore, love this bookie.

OLBG user ThommyG

OLBG user ThommyG

Pros

• No-fee deposits and withdrawals.
• Offers all sports and great odds
• Backed by the trusted Aspire Global brand.

Cons

• Maximum bonus is limited to £200.

• Offer available only to new accounts

• No-fee deposits and withdrawals.

• Offers all sports and great odds

• Backed by the trusted Aspire Global brand.

• Maximum bonus is limited to £200.

• Offer available only to new accounts

3. BetMGM

BetMGM excels in basketball and political betting, offers weekly free bets, and ranks highly among betting sites for its PayPal payouts and 24/7 live support.

BetMGM is not my first call but they do have some really good promotions, so will always keep a look out for them

James Banting - OLBG Team Member

James Banting - OLBG Team Member

Pros

• Excellent Customer Service
• Ranks in our Top 10 for Politics, Basketball, Cash Out and Aussie Rules
• Great Welcome offer and Promotions
• Weekly Free Bets

Cons

• Some sports could have better market depth

• Maybe too much US Sports coverage?

• Adequate but limited banking options

• Excellent Customer Service

• Ranks in our Top 10 for Politics, Basketball, Cash Out and Aussie Rules

• Great Welcome offer and Promotions

• Weekly Free Bets

• Some sports could have better market depth

• Maybe too much US Sports coverage?

• Adequate but limited banking options

4. BETWRIGHT

BetWright offers fast verification, strong football odds, live tennis betting, and in-play visuals, though customer fund protection remains unsegregated.

A very promising new betting site brand, with brand new tech and let’s not forget, the fastest withdrawals in the sports betting business!

Sam Darkens - OLBG Commercial Manager

Sam Darkens - OLBG Commercial Manager

Pros

• Cutting-edge tools enhance user betting experience.
• Industry veterans ensure a reliable platform.
• Up-to-date technology and design.

Cons

• Limited user feedback for assessing reliability.

• Less brand trust compared to established competitors.

• Cutting-edge tools enhance user betting experience.

• Industry veterans ensure a reliable platform.

• Up-to-date technology and design.

• Limited user feedback for assessing reliability.

• Less brand trust compared to established competitors.

5. SBK

SBK roffers standout horse racing odds, quick e-wallet withdrawals, and smart odds comparison, plus 24/7 live chat and UKGC regulation.

One of the things I like about the site is how easy it is to move from sport to sport and the payouts are quick

OLBG member AstonVilla2

OLBG member AstonVilla2

Pros

• Live odds comparison – see if you’re getting the best
• Ranks in OLBG’s Top 10s for four different categories
• Simple welcome offer

Cons

• No desktop option (app only)

• Live odds comparison – see if you’re getting the best

• Ranks in OLBG’s Top 10s for four different categories

• Simple welcome offer

• No desktop option (app only)

6. Gentleman Jim

Gentleman Jim has live horse racing streams, quick debit card payouts, and 24/7 chat support, though it lacks fund protection for balances.

I was drawn in by positive horse racing comments, and glad I took a look. Great betting site

OLBG user Man o Bong

OLBG user Man o Bong

Pros

• Great customer service
• Excellent app and website design
• Focus on horse racing and greyhounds

Cons

• No esports available

• Limited options in terms of payment methods

• Great customer service

• Excellent app and website design

• Focus on horse racing and greyhounds

• No esports available

• Limited options in terms of payment methods

7. Magic red

Magic Red makes the top 10 list with fast PayPal payouts, live basketball markets, football options, and round-the-clock support, all under trusted UKGC regulation.

A Solid Betting Experience with Room for Improvement

OLBG User snowy12

OLBG User snowy12

Pros

• Clean site design
• Incredible basketball markets
• Market-leading range of sports covered

Cons

• Very little in the way of promotions

• Clean site design

• Incredible basketball markets

• Market-leading range of sports covered

• Very little in the way of promotions

8. DragonBet

DragonBet is best for football and rugby betting via an excellent app, plus fast debit card withdrawals, though unlike some betting sites, it lacks fund protection safeguards.

DragonBet offers some very good price boosts on a regular basis

OLBG User CJMST380

OLBG User CJMST380

Pros

• Focus on Welsh sports, competitions and markets
• Great customer service
• Excellent app and website design

Cons

• No esports available

• Limited options in terms of payment methods

• Focus on Welsh sports, competitions and markets

• Great customer service

• Excellent app and website design

• No esports available

• Limited options in terms of payment methods

9. Tote

Tote UK specialises in horse racing and pool betting, with fast debit card payouts and placepot promos, making it a simple choice for racing fans.

Totesport app is very clean and easy to use for placepot users. It is also excellent for keeping a track of the pool and the remaining units.

OLBG member ElrondJay

OLBG member ElrondJay

Pros

• Tote Ten to follow
• Placepot app
• Unique betting options

Cons

• No greyhound betting

• Tote Ten to follow

• Placepot app

• Unique betting options

• No greyhound betting

10. All British Sports

All British Sports impresses football punters with one of the best bet builder tools, fast PayPal payouts, eSports odds, and cashback perks, cementing its place among top UK betting sites.

The cashback offer is what sets these guys apart on an OK platform

OLBG user James789

OLBG user James789

Pros

• Top Bet Builder: Excellent customization options for bets.
• Esports Coverage: Extensive markets for esports enthusiasts.
• Generous Cashback: Offers cashback on all losses, reducing risk.

Cons

• Limited Promotions: Cashback might be the primary offer, with fewer other promotions.

• Top Bet Builder: Excellent customization options for bets.

• Esports Coverage: Extensive markets for esports enthusiasts.

• Generous Cashback: Offers cashback on all losses, reducing risk.

• Limited Promotions: Cashback might be the primary offer, with fewer other promotions.

Top rated bookmakers by OLBG Users

You can see the best rated betting sites in the UK from ratings collected at OLBG by sorting the table above by rating. Members of OLBG have been reviewing the best online betting sites since 2002. Who better to ask which the best online bookmakers are, than those who use them day in day out?

Our members have tried and tested many uk bookmakers over the years and here they share with you their honest thoughts. Each time we add a new bookie to OLBG we ask our users to try it out and review it. This personal experience of using betting sites is valuable. We have highlighted some of these real user reviews in the content on this page as we feel that their feedback is really useful in helping you to choose your new betting account.

We showcase the best new betting sites daily, with expert-reviewed analysis, updates on new and existing brands, and the major sporting betting events on TV.

New Betting Sites News Today.

Luke Bradshaw-Lee updates bookmaker content weekly and provides expert insights on newsworthy topics for accurate, current information.

What The Expert Says

We are now coming into the quieter time of the year sporting wise, but the action never stops at OLBG. I am constantly looking into new betting sites developments and updating our comparative ranking data.- Luke Bradshaw Lee, - your sports betting guide 👍

Advantages of Considering a New UKGC-Licensed Bookmaker

Exploring new UKGC-licensed betting sites can offer a range of benefits that shouldn’t be overlooked. A fresh bookmaker provides an excellent opportunity to start with a clean slate and a fresh approach to a specific sport, odds and features that are tailored to your betting style

Switching to a newly licensed bookmaker introduces you to new welcome bonuses and promotional offers unavailable at sites you may already be registered with. New betting operators often attempt to differentiate themselves through innovative features, alternative market selections, and competitive odds.

Pros

• New betting sites often incorporate the latest technologies and trends, offering innovative features like live streaming, cash-out options, and enhanced mobile experiences.
• To attract customers, new betting sites usually offer generous welcome bonuses, free bets, and other promotions that can provide significant value to new users.
• Many new betting sites prioritize usability and user experience, offering clean, intuitive interfaces that make navigation and placing bets easy for both beginners and experienced bettors.

Cons

• New sites may lack a proven track record, making it difficult for users to gauge their reliability and trustworthiness. It’s essential to ensure they are appropriately licensed and regulated.
• They might not offer as extensive a range of markets or sports as more established sites, which can limit betting options for users who follow niche sports or events.
• New sites may not have fully developed customer support services, potentially leading to slower response times or less efficient problem resolution.

New Betting Sites OLBG Have Reviewed

We review numerous UK-licensed betting sites each year, adding only those deemed worthy for OLBG readers. Some may have launched years prior, like Casimpo.

New Betting Site Reviews

Our list features newly added bookmakers to OLBG. Our expert reviews cover all aspects, comparing them to top industry leaders.

Luke Bradshaw-Lee updates bookmaker content weekly and provides expert insights on newsworthy topics for accurate, current information.

What The Expert Says

We are now coming into the quieter time of the year sporting wise, but the action never stops at OLBG. I am constantly looking into new betting sites developments and updating our comparative ranking data.- Luke Bradshaw Lee, - your sports betting guide 👍

Advantages of Considering a New UKGC-Licensed Bookmaker

Exploring new UKGC-licensed betting sites can offer a range of benefits that shouldn’t be overlooked. A fresh bookmaker provides an excellent opportunity to start with a clean slate and a fresh approach to a specific sport, odds and features that are tailored to your betting style

Switching to a newly licensed bookmaker introduces you to new welcome bonuses and promotional offers unavailable at sites you may already be registered with. New betting operators often attempt to differentiate themselves through innovative features, alternative market selections, and competitive odds.

Pros

• New betting sites often incorporate the latest technologies and trends, offering innovative features like live streaming, cash-out options, and enhanced mobile experiences.
• To attract customers, new betting sites usually offer generous welcome bonuses, free bets, and other promotions that can provide significant value to new users.
• Many new betting sites prioritize usability and user experience, offering clean, intuitive interfaces that make navigation and placing bets easy for both beginners and experienced bettors.

Cons

• New sites may lack a proven track record, making it difficult for users to gauge their reliability and trustworthiness. It’s essential to ensure they are appropriately licensed and regulated.

• They might not offer as extensive a range of markets or sports as more established sites, which can limit betting options for users who follow niche sports or events.

• New sites may not have fully developed customer support services, potentially leading to slower response times or less efficient problem resolution.

• New betting sites often incorporate the latest technologies and trends, offering innovative features like live streaming, cash-out options, and enhanced mobile experiences.

• To attract customers, new betting sites usually offer generous welcome bonuses, free bets, and other promotions that can provide significant value to new users.

• Many new betting sites prioritize usability and user experience, offering clean, intuitive interfaces that make navigation and placing bets easy for both beginners and experienced bettors.

• New sites may lack a proven track record, making it difficult for users to gauge their reliability and trustworthiness. It’s essential to ensure they are appropriately licensed and regulated.

• They might not offer as extensive a range of markets or sports as more established sites, which can limit betting options for users who follow niche sports or events.

• New sites may not have fully developed customer support services, potentially leading to slower response times or less efficient problem resolution.

New Betting Sites OLBG Have Reviewed

We review numerous UK-licensed betting sites each year, adding only those deemed worthy for OLBG readers. Some may have launched years prior, like Casimpo.

New Betting Site Reviews

Our list features newly added bookmakers to OLBG. Our expert reviews cover all aspects, comparing them to top industry leaders.

Here is a summary showing the best betting sites for some of the most popular sports in the United Kingdom. Please explore the guides for more details.

⚽️ Football

Based on our expert analysis, Bet365 is ranked as the best football betting site due to its unparalleled in-play betting options, extensive global market reach, and superior cash-out and bet-builder facilities. These facilities cater specifically to the needs of football betting enthusiasts. This comprehensive site provides top odds and a wide range of betting markets, making it the go-to platform for many bettors.

4.5 / 5 1166 RatingsRate bet365Best for FootballBet365 is rated the top football betting site for its in-play options, extensive markets, superior cash-out, and bet-builder features.

bet365 Review

• Best In-play Football Betting Best Cash out on Accas Best Bet Builder

SEE OFFER bet365 ReviewBet365 leads the way, but William Hill offers vast league coverage. Betway is reliable, while Matchbook provides sportsbook and exchange options. Explore more in the complete football betting sites analysis.

I like bet365 for football betting because they have bonuses on the Bet Builders which are not matched elsewhere. I also like betting on the transfer market and bet365 have the most.Jake Ashton - OLBG News Manager

ALSO READThe Best Football Betting Sites 2025

🏇 Horse Racing

For the best horse racing betting site, bet365 stands out with top odds, frequent promotions, best odds guaranteed, and extra places in major races. OLBG users praise its ease of navigation, making it a friendly choice for bettors seeking great odds and options.

4.3 / 5 69 RatingsRate Fitzdares#2 for Horse RacingFitzdares, ranked no. 2 for horse racing, is a former private bookmaker now offering online betting with promotions like bonuses on Lucky bets and selected Best Odds Guaranteed.

Fitzdares Review

• Premium Online Bookmaker Lucky 15 Bonuses Not Afraid of Laying a Bet

SEE OFFER Fitzdares ReviewOther noteworthy picks include Fitzdares, known for its on-course betting background and comprehensive online platform, and Star Sports, which brings its on-course bookmaking expertise to mobile devices. BetGoodwin excels in offering a dedicated horse racing betting site, and Betfred, with the Done family legacy, is noted for its generous bonuses. Meanwhile, Betway offers an attractive free bets club and a range of tote options, adding to a solid overall betting experience.

ALSO READBest Horse Racing Betting Sites 2025

🎾 Tennis

Bet365 is the top tennis betting site for the UK, offering extensive event coverage, live streaming, in-play betting, promotions, and bet builder options. Its retirement guarantee ensures refunded stakes for retired players..

3.6 / 5 14 RatingsRate Pub SportsA Great Alternative to bet365Brand new sports betting site for major sports and much much more - Check out Pub Sports welcome offer and options

Pub Sports Review

• Great odds across the board
• Wide Ranging Live Betting Section

SEE OFFER Pub Sports ReviewPub Sports provides live streaming and a strong bet builder. Yeti Bet features a robust bet builder and a handy statistics section. Matchbook stands out with great odds, exchange flexibility, and live streaming.

ALSO READThe Ultimate Guide to Tennis Betting Sites in the UK

⛳️ Golf

Star Sports is the premier bookmaker for golf betting with exceptional promotions, extensive markets, and impressive in-play options. Its standout feature is the comprehensive statistics for events, positioning it as the top choice for golf enthusiasts.

4.1 / 5 33 RatingsRate Star SportsBest for GolfStar Sports excels in golf betting with extensive markets, in-play options, and comprehensive statistics, making it a top choice for bettors.

Star Sports Review

• Extensive markets offered Comprehensive statistics available Exceptional event promotions

SEE OFFER Star Sports ReviewBetfred offers competitive odds and notable promotions, paying up to 10 places in events. Coral has in event coverage and market depth, also offering generous each-way terms.

ALSO READBest Bookmakers for Golf Betting

🏎️ F1 & Motor Racing

For the ultimate F1 betting experience, 32Red is the best choice. It excels in providing top-notch odds, various markets, and robust live betting options. Beyond Formula 1, 32Red also offers betting on Superbikes, NASCAR, Supercars, and more, making it the premier destination for motorsport enthusiasts.

3.9 / 5 53 RatingsRate 32RedBest for Formula 1 Betting32Red offers top odds, diverse markets, and live betting for F1, Superbikes, NASCAR, and Supercars.

32Red Review

• Top F1 odds Various motorsport markets Robust live betting

SEE OFFER 32Red ReviewOther notable options include William Hill, which has extensive markets and event coverage, along with solid in-play betting. Bet365 has a wide array of qualifying round markets and live event cash-out options. Betway catches the eye through general promotions, even without specific motorsport promotions. GrosvenorSport boasts a user-friendly design, excellent odds, and efficient search functionality,

ALSO READThe Top Motorsport Betting Sites 2025

Other Sports

For detailed analysis into the best betting sites for other sports please visit the guides following these links

While i use bet365 mostly, I like to bet on Ice Hockey too, and when I do 10bet are my favoured betting site.Andy Powell - OLBG Tipster Competition

• Darts
• Snooker
• Boxing
• Greyhound Racing
• Rugby
• Esports
• American Football
• Basketball
• Ice Hockey
• Baseball
• UFC & MMA
• Virtual Sports
• Aussie Rules
• Cycling
• Cricket
• GAA
• Speedway
• Handball
• Volleyball

Based on our expert analysis, Bet365 is ranked as the best football betting site due to its unparalleled in-play betting options, extensive global market reach, and superior cash-out and bet-builder facilities. These facilities cater specifically to the needs of football betting enthusiasts. This comprehensive site provides top odds and a wide range of betting markets, making it the go-to platform for many bettors.

4.5 / 5 1166 RatingsRate bet365Best for FootballBet365 is rated the top football betting site for its in-play options, extensive markets, superior cash-out, and bet-builder features.

bet365 Review

• Best In-play Football Betting Best Cash out on Accas Best Bet Builder

SEE OFFER bet365 Review Bet365 leads the way, but William Hill offers vast league coverage. Betway is reliable, while Matchbook provides sportsbook and exchange options. Explore more in the complete football betting sites analysis.

I like bet365 for football betting because they have bonuses on the Bet Builders which are not matched elsewhere. I also like betting on the transfer market and bet365 have the most.Jake Ashton - OLBG News Manager

Jake Ashton - OLBG News Manager

ALSO READThe Best Football Betting Sites 2025

🏇 Horse Racing

For the best horse racing betting site, bet365 stands out with top odds, frequent promotions, best odds guaranteed, and extra places in major races. OLBG users praise its ease of navigation, making it a friendly choice for bettors seeking great odds and options.

4.3 / 5 69 RatingsRate Fitzdares#2 for Horse RacingFitzdares, ranked no. 2 for horse racing, is a former private bookmaker now offering online betting with promotions like bonuses on Lucky bets and selected Best Odds Guaranteed.

Fitzdares Review

• Premium Online Bookmaker Lucky 15 Bonuses Not Afraid of Laying a Bet

SEE OFFER Fitzdares Review Other noteworthy picks include Fitzdares, known for its on-course betting background and comprehensive online platform, and Star Sports, which brings its on-course bookmaking expertise to mobile devices. BetGoodwin excels in offering a dedicated horse racing betting site, and Betfred, with the Done family legacy, is noted for its generous bonuses. Meanwhile, Betway offers an attractive free bets club and a range of tote options, adding to a solid overall betting experience.

ALSO READBest Horse Racing Betting Sites 2025

🎾 Tennis

Bet365 is the top tennis betting site for the UK, offering extensive event coverage, live streaming, in-play betting, promotions, and bet builder options. Its retirement guarantee ensures refunded stakes for retired players..

3.6 / 5 14 RatingsRate Pub SportsA Great Alternative to bet365Brand new sports betting site for major sports and much much more - Check out Pub Sports welcome offer and options

Pub Sports Review

• Great odds across the board
• Wide Ranging Live Betting Section

SEE OFFER Pub Sports Review Pub Sports provides live streaming and a strong bet builder. Yeti Bet features a robust bet builder and a handy statistics section. Matchbook stands out with great odds, exchange flexibility, and live streaming.

ALSO READThe Ultimate Guide to Tennis Betting Sites in the UK

⛳️ Golf

Star Sports is the premier bookmaker for golf betting with exceptional promotions, extensive markets, and impressive in-play options. Its standout feature is the comprehensive statistics for events, positioning it as the top choice for golf enthusiasts.

4.1 / 5 33 RatingsRate Star SportsBest for GolfStar Sports excels in golf betting with extensive markets, in-play options, and comprehensive statistics, making it a top choice for bettors.

Star Sports Review

• Extensive markets offered Comprehensive statistics available Exceptional event promotions

SEE OFFER Star Sports Review Betfred offers competitive odds and notable promotions, paying up to 10 places in events. Coral has in event coverage and market depth, also offering generous each-way terms.

ALSO READBest Bookmakers for Golf Betting

🏎️ F1 & Motor Racing

For the ultimate F1 betting experience, 32Red is the best choice. It excels in providing top-notch odds, various markets, and robust live betting options. Beyond Formula 1, 32Red also offers betting on Superbikes, NASCAR, Supercars, and more, making it the premier destination for motorsport enthusiasts.

3.9 / 5 53 RatingsRate 32RedBest for Formula 1 Betting32Red offers top odds, diverse markets, and live betting for F1, Superbikes, NASCAR, and Supercars.

32Red Review

• Top F1 odds Various motorsport markets Robust live betting

SEE OFFER 32Red Review Other notable options include William Hill, which has extensive markets and event coverage, along with solid in-play betting. Bet365 has a wide array of qualifying round markets and live event cash-out options. Betway catches the eye through general promotions, even without specific motorsport promotions. GrosvenorSport boasts a user-friendly design, excellent odds, and efficient search functionality,

ALSO READThe Top Motorsport Betting Sites 2025

Other Sports

For detailed analysis into the best betting sites for other sports please visit the guides following these links

While i use bet365 mostly, I like to bet on Ice Hockey too, and when I do 10bet are my favoured betting site.Andy Powell - OLBG Tipster Competition

Andy Powell - OLBG Tipster Competition

• Darts
• Snooker
• Boxing
• Greyhound Racing
• Rugby
• Esports
• American Football
• Basketball
• Ice Hockey
• Baseball
• UFC & MMA
• Virtual Sports
• Aussie Rules
• Cycling
• Cricket
• GAA
• Speedway
• Handball
• Volleyball

Consider popular betting features like bet builder, cash-out options, and best odds guaranteed for horse racing or greyhounds. These features can help you choose the best betting site for your style of bet.

🤝 Betting Exchanges

Betting exchanges rank highly for good odds and unrestricted bets. Key factors include market range, liquidity, and commission rates. Explore our detailed best betting exchanges guide to find your ideal site.

The best betting exchanges are:

1. BetEasy

🤝 Founded in 2025, we recommend taking a look at a familiar platform but brand new betting exchange

2. Betdaq

🤝 Betdaq, an Irish gambling company founded in 2000, operates the world’s second-largest online betting exchange and offers sports betting and online casino.

3. Smarkets

🤝 markets, a London-based, award-winning sports betting firm with modern approach to exchange betting offering huge market coverage.

4. Matchbook

🤝 Matchbook is a sports betting exchange prioritizing high-value returns and affordable commission rates, unique for offering exchange accumulators.

ALSO READBetting Exchanges UK - The best sites in the UK

📊 Spread Betting

Sports spread betting sites are few and far between, perhaps because spread betting is a rather complicated and potentially risky way of betting online. If you are an experienced bettor and would like to try it then take a look at our guide to help you to choose the best sports spread betting site.

The best sports spread betting sites are:

1. Sporting Index

📊 Sporting Index is a global leader in live sports betting. Founded in 1992 they offer exhilarating sports spread betting experience to a worldwide customer base.

2. Spreadex

📊 UK-based Spreadex offers sports and financial spread betting, sports fixed odds betting, and casino betting services in one platform.

ALSO READBest Sports Spread Betting Sites

💸 Cash Out

Bet365 dominates the cash out betting scene, offering bettors flexibility with full or partial cash out options before settlement. Features include Auto Cash Out when values hit specified thresholds and the “Edit My Bet” feature, enhancing user control.

4.5 / 5 1166 RatingsRate bet365Bet365 offers premium cash-out options, including full, partial, Auto Cash Out, and

bet365 Review

• Full and partial cash out Auto Cash Out Edit My Bet

SEE OFFER bet365 ReviewOther notable alternatives include Spreadex, known for its early bet settlement and partial cash out for fixed odds; Ladbrokes, offering cash out for various sports under specific conditions; BetVictor prioritizing early settlement; and Coral, focusing on pre-match and in-play cash outs, with certain exclusions.

ALSO READBest Cash Out Betting Sites for Football and More

🔨 Bet Builders

Bet365 stands out as a premier bet builder site, offering a vast selection and pricing for sports like tennis, rugby, and basketball. It supports in-play betting and combines multiples for accumulator fans, with an option for cashing out on all selections.

4.3 / 5 222 RatingsRate BetVictorBetVictor’s bet builder allows custom bets across multiple sports, including boxing and NFL, with options to tweet requests using a hashtag.

BetVictor Review

• Custom bets Multiple sports Tweet requests

SEE OFFER BetVictor ReviewOther top alternatives include BetVictor, which covers varied sports and allows customization; Unibet, known for competitive odds and up to 12 selections.

ALSO READThe Best Betting Sites for Bet Builders

🔄 In Play Betting

Bet365 stands out as the premier choice for in-play betting, offering a user-friendly platform with extensive sports markets including football, basketball, and tennis. Bet365 prioritizes clear odds and ease of use.

4.1 / 5 84 RatingsRate Virgin BetVirginBet focuses on competitive odds, diverse markets, and easy access to live streaming, prioritizing functionality over graphics.

Virgin Bet Review

• Competitive odds Diverse markets Live streaming

SEE OFFER Virgin Bet ReviewOther top options include VirginBet for its straightforward interface and competitive odds, Parimatch for niche sports and in-play boosts, BoyleSports for its quick settlements and extensive markets, and Coral for broad sports coverage and comprehensive live betting features.

ALSO READTop In-Play Betting Sites in the UK for 2025: A Guide to the Best Live-Betting Bookmakers

🔝🏇 Best Odds Guaranteed

If you bet regularly on horse racing then you will know how important best odds guaranteed is. What is available, the terms and conditions attached and when you can and can’t get access to it vary greatly by bookmaker. If you use best odds guaranteed then you should read our full guide here.

Following VBet’s withdrawal of BOG, bet365 tops the list of best odds guaranteed bookies in the UK, offering unmatched rates on horse racing in the UK and Ireland. Their service begins at midnight, with no cap on additional winnings, and can be used in multiples.

4.5 / 5 1166 RatingsRate bet365bet365 offers the stand out best odds guaranteed options on UK and Ireland horse racing, starting at 8:00am

bet365 Review

• 8:00am BOG Prices Best for Horse racing

SEE OFFER bet365 ReviewBetVictor, NetBet and talkSPORT BET are notable alternatives because bet365 lacks multiples options. They all offer services from 9 am with a cap of £25,000, including multiples.

ALSO READBest Odds Guaranteed Sites UK – Compare Bookies’ BOG Times & Offers

Other Categories

For detailed analysis of the best bookies by other categories please follow the links to check out these guides on the best betting sites for

• Providing the best odds
• Acca insurance
• Asian Handicap Betting
• Lucky 15s
• Live Streaming
• Football Accumulators

Casino Games

If you like to play casino games alongside placing bets on sports, you may be looking for a strong betting site that offers a solid casino option too. The betting sites appearing highest in our best casino sites listing are 32Red, Quinnbet and Kwiff. You can separately look at our list of best casino sites.

The best sports betting sites for casino games are - Kwiff - 32Red - Quinnbet - Fitzdares - talkSPORTBet - BetVictor

Betting exchanges rank highly for good odds and unrestricted bets. Key factors include market range, liquidity, and commission rates. Explore our detailed best betting exchanges guide to find your ideal site.

The best betting exchanges are:

1. BetEasy

🤝 Founded in 2025, we recommend taking a look at a familiar platform but brand new betting exchange

2. Betdaq

🤝 Betdaq, an Irish gambling company founded in 2000, operates the world’s second-largest online betting exchange and offers sports betting and online casino.

3. Smarkets

🤝 markets, a London-based, award-winning sports betting firm with modern approach to exchange betting offering huge market coverage.

4. Matchbook

🤝 Matchbook is a sports betting exchange prioritizing high-value returns and affordable commission rates, unique for offering exchange accumulators.

ALSO READBetting Exchanges UK - The best sites in the UK

📊 Spread Betting

Sports spread betting sites are few and far between, perhaps because spread betting is a rather complicated and potentially risky way of betting online. If you are an experienced bettor and would like to try it then take a look at our guide to help you to choose the best sports spread betting site.

The best sports spread betting sites are:

1. Sporting Index

📊 Sporting Index is a global leader in live sports betting. Founded in 1992 they offer exhilarating sports spread betting experience to a worldwide customer base.

2. Spreadex

📊 UK-based Spreadex offers sports and financial spread betting, sports fixed odds betting, and casino betting services in one platform.

ALSO READBest Sports Spread Betting Sites

💸 Cash Out

Bet365 dominates the cash out betting scene, offering bettors flexibility with full or partial cash out options before settlement. Features include Auto Cash Out when values hit specified thresholds and the “Edit My Bet” feature, enhancing user control.

4.5 / 5 1166 RatingsRate bet365Bet365 offers premium cash-out options, including full, partial, Auto Cash Out, and

bet365 Review

• Full and partial cash out Auto Cash Out Edit My Bet

SEE OFFER bet365 Review Other notable alternatives include Spreadex, known for its early bet settlement and partial cash out for fixed odds; Ladbrokes, offering cash out for various sports under specific conditions; BetVictor prioritizing early settlement; and Coral, focusing on pre-match and in-play cash outs, with certain exclusions.

ALSO READBest Cash Out Betting Sites for Football and More

🔨 Bet Builders

Bet365 stands out as a premier bet builder site, offering a vast selection and pricing for sports like tennis, rugby, and basketball. It supports in-play betting and combines multiples for accumulator fans, with an option for cashing out on all selections.

4.3 / 5 222 RatingsRate BetVictorBetVictor’s bet builder allows custom bets across multiple sports, including boxing and NFL, with options to tweet requests using a hashtag.

BetVictor Review

• Custom bets Multiple sports Tweet requests

SEE OFFER BetVictor Review Other top alternatives include BetVictor, which covers varied sports and allows customization; Unibet, known for competitive odds and up to 12 selections.

ALSO READThe Best Betting Sites for Bet Builders

🔄 In Play Betting

Bet365 stands out as the premier choice for in-play betting, offering a user-friendly platform with extensive sports markets including football, basketball, and tennis. Bet365 prioritizes clear odds and ease of use.

4.1 / 5 84 RatingsRate Virgin BetVirginBet focuses on competitive odds, diverse markets, and easy access to live streaming, prioritizing functionality over graphics.

Virgin Bet Review

• Competitive odds Diverse markets Live streaming

SEE OFFER Virgin Bet Review Other top options include VirginBet for its straightforward interface and competitive odds, Parimatch for niche sports and in-play boosts, BoyleSports for its quick settlements and extensive markets, and Coral for broad sports coverage and comprehensive live betting features.

ALSO READTop In-Play Betting Sites in the UK for 2025: A Guide to the Best Live-Betting Bookmakers

🔝🏇 Best Odds Guaranteed

If you bet regularly on horse racing then you will know how important best odds guaranteed is. What is available, the terms and conditions attached and when you can and can’t get access to it vary greatly by bookmaker. If you use best odds guaranteed then you should read our full guide here.

Following VBet’s withdrawal of BOG, bet365 tops the list of best odds guaranteed bookies in the UK, offering unmatched rates on horse racing in the UK and Ireland. Their service begins at midnight, with no cap on additional winnings, and can be used in multiples.

4.5 / 5 1166 RatingsRate bet365bet365 offers the stand out best odds guaranteed options on UK and Ireland horse racing, starting at 8:00am

bet365 Review

• 8:00am BOG Prices Best for Horse racing

SEE OFFER bet365 Review BetVictor, NetBet and talkSPORT BET are notable alternatives because bet365 lacks multiples options. They all offer services from 9 am with a cap of £25,000, including multiples.

ALSO READBest Odds Guaranteed Sites UK – Compare Bookies’ BOG Times & Offers

Other Categories

For detailed analysis of the best bookies by other categories please follow the links to check out these guides on the best betting sites for

• Providing the best odds
• Acca insurance
• Asian Handicap Betting
• Lucky 15s
• Live Streaming
• Football Accumulators

Casino Games

If you like to play casino games alongside placing bets on sports, you may be looking for a strong betting site that offers a solid casino option too. The betting sites appearing highest in our best casino sites listing are 32Red, Quinnbet and Kwiff. You can separately look at our list of best casino sites.

The best sports betting sites for casino games are - Kwiff - 32Red - Quinnbet - Fitzdares - talkSPORTBet - BetVictor

The editorial process for each review is detailed and thorough. The full review process takes a minimum of a month from start to finish and involves more than 10 experienced reviewers along with dozens of regular sports bettors. This is a breakdown of our review and rating policy.

STEP 1 - Full Review By An Experienced Content Writer

One of our experienced in house writers will spend a minimum of two weeks reviewing a betting site, placing a minimum of 10 bets (often more) and trying out different sports, markets and features. All of our reviewers have bet online for over 10 years and at numerous betting sites, allowing them to compare and contrast with their own personal experiences.

These are some of the factors which our in house team review for each betting site we list at OLBG

• Customer Support
• Banking & Payment Options
• Site usability
• Mobile site & mobile app usability
• Range of sports covered
• Range of markets covered
• Types of bets accepted
• Odds offered
• Promotions & Offers for existing customers
• Initial bonus or free bet terms
• User experience
• Ease of registration & Account Verification
• In play offering & live streaming
• Maximum pay outs

STEP 2 - Our Review Panel Rates Each Bookmaker

During weeks three and four, the members of our 10 strong review panel will test out the site and along with our main reviewer, provide a rating out of 5 stars. These form the base rating for the betting site. The panel will also review what was written by the initial reviewer and add their own feedback to improve the content, spot anything the reviewer may have missed or just highlight areas they are particularly impressed with (or not!). This is extremely valuable as each member of the panel will have a different way of betting, different sports, bet types, markets they like to bet on. During this stage we conduct fact checking and editing too.

STEP 3 - OLBG Members & Regular Sports Bettors Carry Out Their Reviews

Once we have a full written review and a base rating from the panel, the OLBG members are then encouraged to try out a new betting side and provide their rating and feedback.

At OLBG we gather reviews and ratings for all uk licensed bookies from regular sports bettors so that you can compare and understand which betting sites may be best for you. You can read through the hundreds of bookmaker reviews and see what real users say about the bookies which they use. Reading real life experiences is the best way to learn about which online betting sites may be best for you.

Our members are asked to rate each of the bookmakers out of 5. You will see that we have listed 100s of reviews for UK Sportsbooks and we add new betting sites all the time. The most popular bookmaker reviewed has over 1000 ratings and at the time of writing a score of 4.4/5. This is the average rating for this betting site from all the user reviews.

If you go to the specific bookmaker page, for example bet 365 bookmaker review you will be able to read each of the individual reviews which make up this rating. You will see for this bookmaker that most of the reviews are 5 star.

We publish all betting site reviews unedited as long as they do not contain any swearing, potentially libellous content or individual specific dispute content. Where users have individual and specific disputes with online bookmakers we feel that they should discuss these direct with the bookie, rather than creating a review. OLBG has always been happy to offer help and advice in dealing with such disputes

There are many discussions on our forums where fellow members also offer their help and advice. We do however always encourage intital dialogue with the bookmaker concerned. IBAS can help with disputes with online bookmakers , they are the independent betting adjudication service to go to when users dont feel that their complaint has been resolved by talking directly with the bookmaker.

We recommend only signing up with UK licensed betting sites if you are from the UK, so you will always have a method of resolving a dispute.

STEP 4 - Regular Updates and Improvements

We update every review every month. We read every single new member review and this helps us to understand if a site has improved or changed. We can use this recent feedback to update the core review content.

We will also regularly ask the operator if they have made any significant changes or improvements and update the review accordingly. If any of these changes are significantly large such as a site redesign or a major new sport being added, then that will trigger a full new review process and we will re assess the bookmaker, going back to step 1.

You can be confident that his rigorous process is carried out with all bookmaker reviews.

STEP 5 - Detailed Comparison

We contrast and compare the top bookmakers in detailed comparison guides covering the best sites for different sports and bet types. This is where we can highlight findings from our detailed reviews and the review team can work together to discuss which operators come out on top and which ones don’t make the grade.

So altogether this ads up to 100s of hours of work by dozens of experts, all to help you to find your next betting site.

Why a bookmaker may achieve a high rating at OLBG

We have reviewed all the bookmaker reviews submitted to OLBG to try to understand why our members may rate a UK betting site highly. These are some of the key reasons.

• Great odds
• Easy to use site/app/mobile site
• Good bonuses and offers
• Good live streaming
• Great coverage of events and markets.
• Excellent customer service
• Good provision of in play markets and betting opportunities
• Pricing markets up early.
• Dont restrict winning accounts

Why online bookmakers are rated poorly by OLBG

These are some of the key reasons given by OLBG members for giving low bookmaker review ratings.

• Confusing opening account offers
• Hard to use, navigate the site
• No or poor ongoing offers and bonuses for existing users
• Poor odds
• Poor coverage - no odds on events/markets that a user wants to bet on
• Poor customer service - slow, unhelpful, no chat facility.
• Limit bets. Especially when they limit very soon after opening an account.
• Charges - on deposits for example or your account balance!

One of our experienced in house writers will spend a minimum of two weeks reviewing a betting site, placing a minimum of 10 bets (often more) and trying out different sports, markets and features. All of our reviewers have bet online for over 10 years and at numerous betting sites, allowing them to compare and contrast with their own personal experiences.

These are some of the factors which our in house team review for each betting site we list at OLBG

• Customer Support
• Banking & Payment Options
• Site usability
• Mobile site & mobile app usability
• Range of sports covered
• Range of markets covered
• Types of bets accepted
• Odds offered
• Promotions & Offers for existing customers
• Initial bonus or free bet terms
• User experience
• Ease of registration & Account Verification
• In play offering & live streaming
• Maximum pay outs

STEP 2 - Our Review Panel Rates Each Bookmaker

During weeks three and four, the members of our 10 strong review panel will test out the site and along with our main reviewer, provide a rating out of 5 stars. These form the base rating for the betting site. The panel will also review what was written by the initial reviewer and add their own feedback to improve the content, spot anything the reviewer may have missed or just highlight areas they are particularly impressed with (or not!). This is extremely valuable as each member of the panel will have a different way of betting, different sports, bet types, markets they like to bet on. During this stage we conduct fact checking and editing too.

STEP 3 - OLBG Members & Regular Sports Bettors Carry Out Their Reviews

Once we have a full written review and a base rating from the panel, the OLBG members are then encouraged to try out a new betting side and provide their rating and feedback.

At OLBG we gather reviews and ratings for all uk licensed bookies from regular sports bettors so that you can compare and understand which betting sites may be best for you. You can read through the hundreds of bookmaker reviews and see what real users say about the bookies which they use. Reading real life experiences is the best way to learn about which online betting sites may be best for you.

Our members are asked to rate each of the bookmakers out of 5. You will see that we have listed 100s of reviews for UK Sportsbooks and we add new betting sites all the time. The most popular bookmaker reviewed has over 1000 ratings and at the time of writing a score of 4.4/5. This is the average rating for this betting site from all the user reviews.

If you go to the specific bookmaker page, for example bet 365 bookmaker review you will be able to read each of the individual reviews which make up this rating. You will see for this bookmaker that most of the reviews are 5 star.

We publish all betting site reviews unedited as long as they do not contain any swearing, potentially libellous content or individual specific dispute content. Where users have individual and specific disputes with online bookmakers we feel that they should discuss these direct with the bookie, rather than creating a review. OLBG has always been happy to offer help and advice in dealing with such disputes

There are many discussions on our forums where fellow members also offer their help and advice. We do however always encourage intital dialogue with the bookmaker concerned. IBAS can help with disputes with online bookmakers , they are the independent betting adjudication service to go to when users dont feel that their complaint has been resolved by talking directly with the bookmaker.

We recommend only signing up with UK licensed betting sites if you are from the UK, so you will always have a method of resolving a dispute.

STEP 4 - Regular Updates and Improvements

We update every review every month. We read every single new member review and this helps us to understand if a site has improved or changed. We can use this recent feedback to update the core review content.

We will also regularly ask the operator if they have made any significant changes or improvements and update the review accordingly. If any of these changes are significantly large such as a site redesign or a major new sport being added, then that will trigger a full new review process and we will re assess the bookmaker, going back to step 1.

You can be confident that his rigorous process is carried out with all bookmaker reviews.

STEP 5 - Detailed Comparison

We contrast and compare the top bookmakers in detailed comparison guides covering the best sites for different sports and bet types. This is where we can highlight findings from our detailed reviews and the review team can work together to discuss which operators come out on top and which ones don’t make the grade.

So altogether this ads up to 100s of hours of work by dozens of experts, all to help you to find your next betting site.

We have reviewed all the bookmaker reviews submitted to OLBG to try to understand why our members may rate a UK betting site highly. These are some of the key reasons.

• Great odds
• Easy to use site/app/mobile site
• Good bonuses and offers
• Good live streaming
• Great coverage of events and markets.
• Excellent customer service
• Good provision of in play markets and betting opportunities
• Pricing markets up early.
• Dont restrict winning accounts

Why online bookmakers are rated poorly by OLBG

These are some of the key reasons given by OLBG members for giving low bookmaker review ratings.

• Confusing opening account offers
• Hard to use, navigate the site
• No or poor ongoing offers and bonuses for existing users
• Poor odds
• Poor coverage - no odds on events/markets that a user wants to bet on
• Poor customer service - slow, unhelpful, no chat facility.
• Limit bets. Especially when they limit very soon after opening an account.
• Charges - on deposits for example or your account balance!

At OLBG, our sports betting section is powered by a team of dedicated experts who bring years of industry experience and specialized knowledge. Their collective efforts ensure we provide you with top-notch, informative, and user-friendly content. Let’s dive into the various roles and discover each team member’s invaluable contributions to our sports betting sites section.

The Experts Behind OLBG Sports Betting Content:

Our team’s dedication and expertise ensure that OLBG remains a trusted source for sports betting information. Each member’s meticulous work supports the overall quality and reliability that our users expect and appreciate. Explore our sports betting section and gain insights from the best in the industry.

Content Strategists:

These professionals are the architects behind our content strategy. They meticulously plan and structure our sports betting content to ensure it addresses the interests and needs of our audience. They stay ahead of industry trends and ensure our content remains fresh and relevant.

Richard Moffat

Ceo & gambling industry expert

Richard Moffat has been contributing to OLBG since 2004 with a passion for seeking out value betting opportunities on any market the bookies price up.Sam Darkens

Commercial manager

Sam is OLBG’s Commercial manager but also a keen sports betting and eSports fan.

Writers:

Our skilled writers translate complex sports betting concepts into clear, informative articles, predictions, and guides. Their expertise allows them to present detailed analysis and insights in a way that both novice and experienced bettors can appreciate and understand.

James Banting

Expert guide

James is a knowledgeable sports betting specialist with over 20 years experience in the sports betting and horse racing industry. Today James focuses on producing informative betting content on the major sporting events throughout the year.Andy Powell

Expert guide

Contributing to OLBG since 2005 and have been covering racing trends for several years looking to find betting angles in the big races both in the UK and abroad, interested in numerous sports for which I do previews and look for betting strategies.Jake Ashton

- your entertainment betting guide 👍

With over 8 years of experience in Journalism, Jake is an expert on all things Football, Entertainment and Reality TV

Analysts:

Our analysts dive deep into sports statistics and betting data. They provide the foundational research and data-driven insights that our writers and strategists use to craft accurate and actionable content, helping users make informed betting decisions.

Dan Tracey

Data scientist and football editor

Dan is our data scientist, collating millions of data points monthly and finding the angles and stats that matter to our users when choosing where to bet. Our writers benefit greatly from this information, which they can then share with our readers to decide which betting site they should choose based on their needs.

Editors:

The editors play a crucial role in maintaining the quality of our content. They review articles for clarity, accuracy, and coherence, ensuring that each piece is polished and provides valuable information. Their keen eye for detail ensures that our content is reliable and engaging.

Luke Bradshaw Lee

- your sports betting guide 👍

Luke has been in the sports industry as a journalist since 2008, writing and editing for publications such as The Guardian, The Independent, Eurosport and Yahoo Sport, among others. Today he specialises within the betting industry, working across multiple sports. Luke is a judge for the Football Content Awards.Steve Madgwick

Editor-in-chief

Steve is our Editor-In-Chief with more than 17 years of experience creating and managing high-quality sports betting content for OLBG & multiple other industry publications. Today, Steve uses his extensive expertise to manage the content teams and ensure every published word on OLBG is helpful, honest and valuable for our visitors.In addition to their long experience working within the sports betting industry, all our contributors are keen sports bettors themselves, so they each have many years of experience betting with multiple online betting sites.

Our team’s dedication and expertise ensure that OLBG remains a trusted source for sports betting information. Each member’s meticulous work supports the overall quality and reliability that our users expect and appreciate. Explore our sports betting section and gain insights from the best in the industry.

Content Strategists:

These professionals are the architects behind our content strategy. They meticulously plan and structure our sports betting content to ensure it addresses the interests and needs of our audience. They stay ahead of industry trends and ensure our content remains fresh and relevant.

Richard Moffat

Ceo & gambling industry expert

Richard Moffat has been contributing to OLBG since 2004 with a passion for seeking out value betting opportunities on any market the bookies price up. Sam Darkens

Commercial manager

Sam is OLBG’s Commercial manager but also a keen sports betting and eSports fan.

Writers:

Our skilled writers translate complex sports betting concepts into clear, informative articles, predictions, and guides. Their expertise allows them to present detailed analysis and insights in a way that both novice and experienced bettors can appreciate and understand.

James Banting

Expert guide

James is a knowledgeable sports betting specialist with over 20 years experience in the sports betting and horse racing industry. Today James focuses on producing informative betting content on the major sporting events throughout the year. Andy Powell

Expert guide

Contributing to OLBG since 2005 and have been covering racing trends for several years looking to find betting angles in the big races both in the UK and abroad, interested in numerous sports for which I do previews and look for betting strategies. Jake Ashton

- your entertainment betting guide 👍

With over 8 years of experience in Journalism, Jake is an expert on all things Football, Entertainment and Reality TV

Analysts:

Our analysts dive deep into sports statistics and betting data. They provide the foundational research and data-driven insights that our writers and strategists use to craft accurate and actionable content, helping users make informed betting decisions.

Dan Tracey

Data scientist and football editor

Dan is our data scientist, collating millions of data points monthly and finding the angles and stats that matter to our users when choosing where to bet. Our writers benefit greatly from this information, which they can then share with our readers to decide which betting site they should choose based on their needs.

Editors:

The editors play a crucial role in maintaining the quality of our content. They review articles for clarity, accuracy, and coherence, ensuring that each piece is polished and provides valuable information. Their keen eye for detail ensures that our content is reliable and engaging.

Luke Bradshaw Lee

- your sports betting guide 👍

Luke has been in the sports industry as a journalist since 2008, writing and editing for publications such as The Guardian, The Independent, Eurosport and Yahoo Sport, among others. Today he specialises within the betting industry, working across multiple sports. Luke is a judge for the Football Content Awards. Steve Madgwick

Editor-in-chief

Steve is our Editor-In-Chief with more than 17 years of experience creating and managing high-quality sports betting content for OLBG & multiple other industry publications. Today, Steve uses his extensive expertise to manage the content teams and ensure every published word on OLBG is helpful, honest and valuable for our visitors. In addition to their long experience working within the sports betting industry, all our contributors are keen sports bettors themselves, so they each have many years of experience betting with multiple online betting sites.

We recommend that if you are looking for a new betting site to open you consider the following factors. How do you determine if your next new online bookie is

• Trustworthy
• Reliable
• Low Risk
• Reputable
• Player Friendly With Their Terms and Conditions
• Everything Else You Want!

With each new online bookmaker we review, we go through each of these areas in detail as we form our review.

🔒 Trustworthy

There are over 80 online bookmakers licensed to operate in the UK. We only list UK licensed bookmakers to UK traffic on this site and if you live in the UK we would advise that you don’t bet with any bookmakers which aren’t licensed here.

Non licensed betting sites may not adhere to the strict regulations laid down by the Gambling Commission and you may have trouble if you ever have a dispute with them. We list the main ones on this page and you can check if betting sites hold a license at the Gambling Commission website.

Table showing top trusted betting sites according to trustpilot ratings

✅ Reliable

We don’t list every licensed UK bookmaker on this page. Some we don’t consider to be trustworthy and reliable. This could be for a number of reasons including failing to pay what is owed, changing terms and conditions, having a poor record of customer service.

We prefer to list bookmakers along with the poor reviews where there we have seen that customers have had bad experiences. However sometimes the bookmakers are so poor in terms of trust that we don’t list them at all.

🟢 Low Risk

There are many new online bookies, some very small companies investing in growing a business in the UK. There are risks betting with small companies as they could potentially come into cash flow problems. However, if they are registered with the UK Gambling Commission, there will be certain criteria they need to meet to ensure that they can pay out their customers. The risk is lower with larger, more established companies.

Whilst some bookmakers on this page may not be well-known in the UK, they may be long-established global businesses. Our reviews will tell you more.

Whilst we have to mention it as a risk, it is very rare for bookmakers to close and not honour bets. Recent closures of bookies have typically been where other bookmakers have bought them out. Typically with these betting sites, balances have been returned to customers and bets have been paid out.

However, there have been occasions where ante post (long-term market) bets have been cancelled, and stakes returned. This can be extremely bad for punters who have obtained great value prices on events far into the future. We recommend that you are cautious about which betting sites you use to place your ante post bets. Do so with a bookmaker which is larger and less likely to go out of business or be taken over. Or even better, consider splitting your bet around several betting sites.

So rather than having £20 with one bookmaker, make four £5 bets with different bookies. This same advice is often made by our members when users are discussing how to avoid having their stakes limited by bookies.

🌟 Reputable

The best way to see this is from user experience. This is why we have collected over 500 user reviews across the different UK betting sites from the members here at OLBG. Read their experiences and how they rate each of the bookies before deciding if you will open a new account with that online bookmaker. Our users will often talk about their experiences with customer services and how any issues they had were dealt with.

👥 Player Friendly With Their Terms and Conditions

We have spent hundreds of hours trawling through terms and conditions, withdrawal policies, depositing terms, and so on for each of the betting sites we list so that we can provide you with all the details. Some bookmakers do make charges for certain withdrawals.

Some hit you with charges for not using your account (be careful here as some conditions can eventually clean out your funds if left for 6 months +). We don’t want to scare you, as most of the bookmakers we list have fair terms and conditions and don’t deviate too far from what would be industry standards. However, there are a few to watch out for.

Our users may well have highlighted any in their reviews, or our researchers will have found some in their hours of painstaking research. As part of our process, we also look at other review sites such as Trustpilot to identify any areas where customers aren’t happy with their bookmakers. Of course, this also helps us see positives and reasons why you may want to consider betting with the bookie being reviewed.

Check our bookmaker reviews before opening your next betting account to see if there are any terms and conditions, a good range of payment methods, charges, or withdrawal policies which you should look out for. If you have found something we haven’t highlighted, then please let us know by adding a review. You can join OLBG for free if you aren’t yet a member and review all the bookmakers listed here.

Everything else you want?

Think about what you want from your bookmaker and read the reviews to find users who have found that. Ask yourself, why would I open an account with this bookmaker AND bet with them regularly? That is the key.

This page and the accompanying detailed guides are packed full of information to help you to find the best betting site for your needs. Opening lots of accounts and trying them out is an alternative to reading our guides and we are aware that some people may wish to do this and take advantage of the welcome offers available.

Most betting sites provide a welcome offer when you register an account with them. This is sometimes called a free bet or a bonus. We discuss these in more detail on our free bets page but for your convenience here are some of the best betting sites offers available now.

Bet £10, Get £40 in Free BetsSBK Sports Sign Up Offer GuideSEE OFFER New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 and £40 worth off free bets within 48 hours after the qualifying bet has been settled. Restrictions apply. Minimum 3 legs. Full T&Cs apply. 18+. BeGambleAware.org. #ad. 18+, gambleaware.org, T&Cs Apply Bet £10, Get £30 in Free BetsBet Victor Bonus Code GuideSEE OFFER 18+ New customers only. Opt in, bet £10 or more on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly #ad. 18+, gambleaware.org, T&Cs Apply Bet £10 Get £20 in Free BetsSEE OFFER 18+. New customers only. Opt in, deposit & bet £10 or more on any sports market at minimum 1/1 odds within 7 days of registration. No cash out. Get £20 in sports Free Bets with 7 days expiry. Click for T&Cs. gambleaware.org. Please gamble responsibly. #ad. 18+, gambleaware.org, T&Cs Apply Bet £10 Get £20 in Free BetsParimatch Welcome Offer GuideSEE OFFER 18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly #ad. 18+, gambleaware.org, T&Cs Apply Bet £10, Get £40 in Free BetsBetMGM Sports Bonus Code GuideSEE OFFER New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply. #ad. 18+, gambleaware.org, T&Cs Apply Make sure you are familiar with the terms and conditions when you register with an online bookmaker. Here is a selection of questions you should consider when looking through online bookmaker terms and conditions and particularly when assessing the customer offers available.

• Minimum deposit requirements.
• Deposit and withdrawal methods accepted.
• Options for withdrawals from betting account.
• Are fees charged to deposits on betting account?
• Are fees charged to withdrawals from betting account?
• Minimum bet amount taken.
• Maximum winnings allowed.
• Rules for the individual bet you place, especially rules for when bets are voided.

I want a site similar to my existing bookmaker

It may be that you have been quite happy with your existing online betting site but would like a change. Maybe you want to try a similar site to see if you prefer betting elsewhere, maybe you have had issues with your existing bookmaker.

In recent times it has been common that people have been asked for proof of affordability and rather than provide such documents have looked elsewhere to bet. For whatever reasons, we are seeing many people looking for a similar bookmaker to the one they have. So here we try to answer some of those questions.

What sites are similar to William Hill?

William Hill is a popular high street betting shop that has developed a great online offering. If you are looking for a strong UK brand then a similar offering is available with Ladbrokes or Betfred.

What sites are similar to Betfair?

Betfair differs from many other UK betting sites as it also has the betting exchange offering. If you are looking for a similar betting exchange to Betfair then we would recommend Matchbook or SMarkets. They are both good alternatives for the exchange. If you bet on fixed odds and are looking for an online sportsbook offering then a similar site would be bet365 or BetVictor.

What sites are similar to Ladbrokes?

As a well known UK high street bookmaker with a reputation for good customer service, trust and reliability we would suggest that William Hill would be a similar alternative to Ladbrokes.

What sites are similar to bet365?

bet365 is such a popular online bookmaker that many sports bettors are on the look out for a similar site to bet365 or a better site than bet365. If you are looking for a large UK focused online bookmaker which provides good odds, a great range of markets and top in play betting then we would say that BetVictor is a similar site to bet365.

There are over 80 online bookmakers licensed to operate in the UK. We only list UK licensed bookmakers to UK traffic on this site and if you live in the UK we would advise that you don’t bet with any bookmakers which aren’t licensed here.

Non licensed betting sites may not adhere to the strict regulations laid down by the Gambling Commission and you may have trouble if you ever have a dispute with them. We list the main ones on this page and you can check if betting sites hold a license at the Gambling Commission website.

Table showing top trusted betting sites according to trustpilot ratings

✅ Reliable

We don’t list every licensed UK bookmaker on this page. Some we don’t consider to be trustworthy and reliable. This could be for a number of reasons including failing to pay what is owed, changing terms and conditions, having a poor record of customer service.

We prefer to list bookmakers along with the poor reviews where there we have seen that customers have had bad experiences. However sometimes the bookmakers are so poor in terms of trust that we don’t list them at all.

🟢 Low Risk

There are many new online bookies, some very small companies investing in growing a business in the UK. There are risks betting with small companies as they could potentially come into cash flow problems. However, if they are registered with the UK Gambling Commission, there will be certain criteria they need to meet to ensure that they can pay out their customers. The risk is lower with larger, more established companies.

Whilst some bookmakers on this page may not be well-known in the UK, they may be long-established global businesses. Our reviews will tell you more.

Whilst we have to mention it as a risk, it is very rare for bookmakers to close and not honour bets. Recent closures of bookies have typically been where other bookmakers have bought them out. Typically with these betting sites, balances have been returned to customers and bets have been paid out.

However, there have been occasions where ante post (long-term market) bets have been cancelled, and stakes returned. This can be extremely bad for punters who have obtained great value prices on events far into the future. We recommend that you are cautious about which betting sites you use to place your ante post bets. Do so with a bookmaker which is larger and less likely to go out of business or be taken over. Or even better, consider splitting your bet around several betting sites.

So rather than having £20 with one bookmaker, make four £5 bets with different bookies. This same advice is often made by our members when users are discussing how to avoid having their stakes limited by bookies.

🌟 Reputable

The best way to see this is from user experience. This is why we have collected over 500 user reviews across the different UK betting sites from the members here at OLBG. Read their experiences and how they rate each of the bookies before deciding if you will open a new account with that online bookmaker. Our users will often talk about their experiences with customer services and how any issues they had were dealt with.

👥 Player Friendly With Their Terms and Conditions

We have spent hundreds of hours trawling through terms and conditions, withdrawal policies, depositing terms, and so on for each of the betting sites we list so that we can provide you with all the details. Some bookmakers do make charges for certain withdrawals.

Some hit you with charges for not using your account (be careful here as some conditions can eventually clean out your funds if left for 6 months +). We don’t want to scare you, as most of the bookmakers we list have fair terms and conditions and don’t deviate too far from what would be industry standards. However, there are a few to watch out for.

Our users may well have highlighted any in their reviews, or our researchers will have found some in their hours of painstaking research. As part of our process, we also look at other review sites such as Trustpilot to identify any areas where customers aren’t happy with their bookmakers. Of course, this also helps us see positives and reasons why you may want to consider betting with the bookie being reviewed.

Check our bookmaker reviews before opening your next betting account to see if there are any terms and conditions, a good range of payment methods, charges, or withdrawal policies which you should look out for. If you have found something we haven’t highlighted, then please let us know by adding a review. You can join OLBG for free if you aren’t yet a member and review all the bookmakers listed here.

Everything else you want?

Think about what you want from your bookmaker and read the reviews to find users who have found that. Ask yourself, why would I open an account with this bookmaker AND bet with them regularly? That is the key.

This page and the accompanying detailed guides are packed full of information to help you to find the best betting site for your needs. Opening lots of accounts and trying them out is an alternative to reading our guides and we are aware that some people may wish to do this and take advantage of the welcome offers available.

Most betting sites provide a welcome offer when you register an account with them. This is sometimes called a free bet or a bonus. We discuss these in more detail on our free bets page but for your convenience here are some of the best betting sites offers available now.

Bet £10, Get £40 in Free BetsSBK Sports Sign Up Offer GuideSEE OFFER New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 2.0 and £40 worth off free bets within 48 hours after the qualifying bet has been settled. Restrictions apply. Minimum 3 legs. Full T&Cs apply. 18+. BeGambleAware.org. #ad. 18+, gambleaware.org, T&Cs Apply Bet £10, Get £30 in Free BetsBet Victor Bonus Code GuideSEE OFFER 18+ New customers only. Opt in, bet £10 or more on any football market at minimum 1/1 odds within 7 days of registration. No cash out. Get £30 in Free Football Bets, selected markets. Free Bets expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly #ad. 18+, gambleaware.org, T&Cs Apply Bet £10 Get £20 in Free BetsSEE OFFER 18+. New customers only. Opt in, deposit & bet £10 or more on any sports market at minimum 1/1 odds within 7 days of registration. No cash out. Get £20 in sports Free Bets with 7 days expiry. Click for T&Cs. gambleaware.org. Please gamble responsibly. #ad. 18+, gambleaware.org, T&Cs Apply Bet £10 Get £20 in Free BetsParimatch Welcome Offer GuideSEE OFFER 18+, New customers only. Opt in, bet £10 on any sports (odds 2.00+) in 7 days. No cash out. Get 4x£5 sports free bets for set markets (odds 2.00+), which expire in 7 days. T&Cs apply. GambleAware.org | Please gamble responsibly #ad. 18+, gambleaware.org, T&Cs Apply Bet £10, Get £40 in Free BetsBetMGM Sports Bonus Code GuideSEE OFFER New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non-UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply. #ad. 18+, gambleaware.org, T&Cs Apply Make sure you are familiar with the terms and conditions when you register with an online bookmaker. Here is a selection of questions you should consider when looking through online bookmaker terms and conditions and particularly when assessing the customer offers available.

• Minimum deposit requirements.
• Deposit and withdrawal methods accepted.
• Options for withdrawals from betting account.
• Are fees charged to deposits on betting account?
• Are fees charged to withdrawals from betting account?
• Minimum bet amount taken.
• Maximum winnings allowed.
• Rules for the individual bet you place, especially rules for when bets are voided.

I want a site similar to my existing bookmaker

It may be that you have been quite happy with your existing online betting site but would like a change. Maybe you want to try a similar site to see if you prefer betting elsewhere, maybe you have had issues with your existing bookmaker.

In recent times it has been common that people have been asked for proof of affordability and rather than provide such documents have looked elsewhere to bet. For whatever reasons, we are seeing many people looking for a similar bookmaker to the one they have. So here we try to answer some of those questions.

What sites are similar to William Hill?

William Hill is a popular high street betting shop that has developed a great online offering. If you are looking for a strong UK brand then a similar offering is available with Ladbrokes or Betfred.

What sites are similar to Betfair?

Betfair differs from many other UK betting sites as it also has the betting exchange offering. If you are looking for a similar betting exchange to Betfair then we would recommend Matchbook or SMarkets. They are both good alternatives for the exchange. If you bet on fixed odds and are looking for an online sportsbook offering then a similar site would be bet365 or BetVictor.

What sites are similar to Ladbrokes?

As a well known UK high street bookmaker with a reputation for good customer service, trust and reliability we would suggest that William Hill would be a similar alternative to Ladbrokes.

What sites are similar to bet365?

bet365 is such a popular online bookmaker that many sports bettors are on the look out for a similar site to bet365 or a better site than bet365. If you are looking for a large UK focused online bookmaker which provides good odds, a great range of markets and top in play betting then we would say that BetVictor is a similar site to bet365.

Funding your betting account varies, typically starting at a £5 minimum. Withdrawal returns usually match the deposit method. Compliance with money laundering laws might require additional details, especially for different withdrawal methods. Check our reviews for specific deposit information.

ALSO READGuide to Safe and Secure Online Betting Site Payment Methods

Pay by Phone

Paying by phone with services like Boku or Payforit offers secure, fast deposits without bank details. Check T&Cs for free bet eligibility. Use your mobile bill to fund betting accounts without an eWallet.

ALSO READBest Pay by Phone Betting Sites

PayPal

Most UK bookies accept PayPal, the most popular e-wallet for sports bettors. Some people like to use it to keep betting transactions off their bank statements, while others find it a much faster way to deposit money in and out of betting sites. Be aware that using PayPal could exclude you from welcome offers with some bookies.

ALSO READBest PayPal Betting Sites

Apple Pay

Many of the larger online betting sites support Apple Pay, and it’s likely to be available on more sites soon. Deposit and withdrawal times will be the same as the bank cards being used through Apple Pay.

ALSO READBest Apple Pay Betting Sites

Google Pay

Google Pay offers a simple and safe method for deposits and withdrawals at UK sportsbooks, though not universally accepted. Check each sportsbook for specific limits and processing times.

ALSO READBest Google Pay Betting Sites

PaySafeCard

These are prepaid cards which can be used to fund online betting accounts. Fees aren’t charged for deposits and so these are a popular way to fund online accounts for those who don’t use bank cards.

ALSO READBest PaysafeCard Betting Sites

Debit Cards

A debit card is the most common deposit method for online betting sites, this is a straight transfer from a UK bank account. Bookmakers or any gambling companies are no longer allowed to accept credit cards as a deposit method.

👍 Responsible Gambling, Identification & Affordability Checks

The Gambling Commission’s tighter regulations increase user protection in online betting, leading to stricter ID verification processes. When opening new accounts or placing large bets, you might need to provide documents for verification, ensuring a safer betting environment.

For large bets or deposits, betting sites may perform affordability and money laundering checks, requiring pay slips or proof of funds. These requests are standard for compliance, ensuring responsible gambling practices and avoiding fines.

Deposit Limits RulesFrom October 2025, players will be required to set a deposit before being able to deposit into a new betting site account.

Here are some common tips to help you with gambling responsibly online. For more information,take a look at our detailed responsible gambling guide.

✋ When The Fun Stops Stop 🛑

You will have seen this slogan used by online bookmakers frequently over recent years. It is trying to get across the serious point that if you aren’t enjoying gambling, you should stop immediately. You can use a process of self-evaluation to help you to understand if you have a gambling problem. There is a great tool at Gamcare.

If you believe you have a problem, there is always someone to talk to at begambleaware. They can offer great advice, including helping you to self-exclude. There is a valuable service called Gamstop, which allows you to exclude all betting companies signed up to the program for a period of your choice. All UK-licensed bookmakers on this site will be part of the GamStop programme. For this reason (and many others) you should never join betting sites not on GamStop.

🔚Set Limits and Use Bookmaker Tools

We strongly recommend that you record your gambling and set yourself limits. Only bet what you can afford to lose. Online betting sites have started to offer a number of tools to help you with this including

• Deposit Limits
• Session Limits
• Account History
• Time Outs

Using playing time notifications to remind you how long you have been gambling and when to stop is a useful tool and so is setting a specific loss amount you are happy with in advance.

Paying by phone with services like Boku or Payforit offers secure, fast deposits without bank details. Check T&Cs for free bet eligibility. Use your mobile bill to fund betting accounts without an eWallet.

ALSO READBest Pay by Phone Betting Sites

PayPal

Most UK bookies accept PayPal, the most popular e-wallet for sports bettors. Some people like to use it to keep betting transactions off their bank statements, while others find it a much faster way to deposit money in and out of betting sites. Be aware that using PayPal could exclude you from welcome offers with some bookies.

ALSO READBest PayPal Betting Sites

Apple Pay

Many of the larger online betting sites support Apple Pay, and it’s likely to be available on more sites soon. Deposit and withdrawal times will be the same as the bank cards being used through Apple Pay.

ALSO READBest Apple Pay Betting Sites

Google Pay

Google Pay offers a simple and safe method for deposits and withdrawals at UK sportsbooks, though not universally accepted. Check each sportsbook for specific limits and processing times.

ALSO READBest Google Pay Betting Sites

PaySafeCard

These are prepaid cards which can be used to fund online betting accounts. Fees aren’t charged for deposits and so these are a popular way to fund online accounts for those who don’t use bank cards.

ALSO READBest PaysafeCard Betting Sites

Debit Cards

A debit card is the most common deposit method for online betting sites, this is a straight transfer from a UK bank account. Bookmakers or any gambling companies are no longer allowed to accept credit cards as a deposit method.

👍 Responsible Gambling, Identification & Affordability Checks

The Gambling Commission’s tighter regulations increase user protection in online betting, leading to stricter ID verification processes. When opening new accounts or placing large bets, you might need to provide documents for verification, ensuring a safer betting environment.

For large bets or deposits, betting sites may perform affordability and money laundering checks, requiring pay slips or proof of funds. These requests are standard for compliance, ensuring responsible gambling practices and avoiding fines.

Deposit Limits RulesFrom October 2025, players will be required to set a deposit before being able to deposit into a new betting site account.

From October 2025, players will be required to set a deposit before being able to deposit into a new betting site account.

Here are some common tips to help you with gambling responsibly online. For more information,take a look at our detailed responsible gambling guide.

✋ When The Fun Stops Stop 🛑

You will have seen this slogan used by online bookmakers frequently over recent years. It is trying to get across the serious point that if you aren’t enjoying gambling, you should stop immediately. You can use a process of self-evaluation to help you to understand if you have a gambling problem. There is a great tool at Gamcare.

If you believe you have a problem, there is always someone to talk to at begambleaware. They can offer great advice, including helping you to self-exclude. There is a valuable service called Gamstop, which allows you to exclude all betting companies signed up to the program for a period of your choice. All UK-licensed bookmakers on this site will be part of the GamStop programme. For this reason (and many others) you should never join betting sites not on GamStop.

🔚Set Limits and Use Bookmaker Tools

We strongly recommend that you record your gambling and set yourself limits. Only bet what you can afford to lose. Online betting sites have started to offer a number of tools to help you with this including

• Deposit Limits
• Session Limits
• Account History
• Time Outs

Using playing time notifications to remind you how long you have been gambling and when to stop is a useful tool and so is setting a specific loss amount you are happy with in advance.

Online betting has been growing at a great rate in recent years, at the expense of high street betting shops. The Covid pandemic results in betting shop closures and as sports returned, sports bettors only had one choice if they wanted a bet and that was online.

Many who hadn’t already opened online betting accounts did so during this period, experiencing the benefits of betting by mobile phone via sites or apps. Once betting shops re opened, many had already experienced enough to stick with online betting.

📱The Best Mobile Betting Sites & Apps

The best betting sites for betting via mobile or app are

824. BetVictor
825. Matchbook
826. bet365
827. Betway The BetVictor mobile betting app provides versatile sports coverage with exclusive betting app features. Matchbook is a great alternative exchange which also has a highly rated mobile offering. Read our full analysis of the best betting apps.

The Best High Street Betting Shops

More and more people are becoming aware of the benefits of betting online but plenty still mix this with visits to the local bookies or even exclusively use the high street shop. These are the biggest high street bookies by the number of shops they run.

831. William Hill
832. Ladbrokes
833. Coral
834. Betfred
835. Boylesports

How Many Betting Shops are there in the UK?

Between March 2011 and March 2023, there are 3072 fewer retail betting shops on our high streets, diplsying the migration to online betting. This figure represents a drop of some 34% over the course of 12 years, averaging 256 closures per year, although that’s not the whole story.

Share91% of betting shop closures have occurred since 2018, when 2805 of the 3072 closures took place. Now, that represents close to 500 betting shops disappearing from our streets per year. (source Statista)

Table showing top high street bookmakers by number of shops

If you are new to online betting, perhaps previously using high street betting shops to place your bets, then we recommend one of these better known brands for your first online betting account.

These betting sites are all easy to use, offer a good range of betting opportunities, a good range of deposit methods, great customer service and an all round easy online betting experience. Make them your first port of call and once you are used to betting online, take a look around at other alternatives based on what sports you like to bet on or types of bet you like to place.

The best betting sites for betting via mobile or app are

846. BetVictor
847. Matchbook
848. bet365
849. Betway The BetVictor mobile betting app provides versatile sports coverage with exclusive betting app features. Matchbook is a great alternative exchange which also has a highly rated mobile offering. Read our full analysis of the best betting apps.

The Best High Street Betting Shops

More and more people are becoming aware of the benefits of betting online but plenty still mix this with visits to the local bookies or even exclusively use the high street shop. These are the biggest high street bookies by the number of shops they run.

853. William Hill
854. Ladbrokes
855. Coral
856. Betfred
857. Boylesports

How Many Betting Shops are there in the UK?

Between March 2011 and March 2023, there are 3072 fewer retail betting shops on our high streets, diplsying the migration to online betting. This figure represents a drop of some 34% over the course of 12 years, averaging 256 closures per year, although that’s not the whole story.

Share91% of betting shop closures have occurred since 2018, when 2805 of the 3072 closures took place. Now, that represents close to 500 betting shops disappearing from our streets per year. (source Statista)

Table showing top high street bookmakers by number of shops

If you are new to online betting, perhaps previously using high street betting shops to place your bets, then we recommend one of these better known brands for your first online betting account.

These betting sites are all easy to use, offer a good range of betting opportunities, a good range of deposit methods, great customer service and an all round easy online betting experience. Make them your first port of call and once you are used to betting online, take a look around at other alternatives based on what sports you like to bet on or types of bet you like to place.

FAQs about Online Bookmakers

bet365 is the highest rated sports betting site licensed in the UK according to the OLBG user ratings. The betting sites on this page are ordered by their user ratings so you can see the full list from highest rated to lowest rated.

New betting sites are starting up all the time and you can see which are good by looking at the user reviews & ratings at OLBG. Our in house team also review all new bookmakers in detail before we add them to the site. So read their reviews too by clicking on the links on this page.

The biggest online bookmaker in the World is thought to be bet365. The company claims to have the Worlds largest online gambling community with a reported 35million + customers. Based on global revenue of all betting brands controlled, Entain (includes Ladbrokes, Coral, Bwin) is larger with Flutter (includes Paddy Power, Betfair) next largest. The big three bookmakers in the UK of Ladbrokes, Coral and William Hill are often referred to being the largest due to having the most retail outlets (high street betting shops).

It is rare for an online betting site not to offer a welcome bonus to encourage customers to sign up. You can see a full list of offers on our free bets page.

We actually time this as part of our review of all new bookmakers we add to OLBG. Typically it takes between 2 and 5 minutes to complete the online registration and deposit funds and place our first bet. This can be delayed if the bookmaker needs to verify identification or funds.

Typically not much more than your name, address and payment details. This is why it is so quick and easy to open an online betting account. The exception though is if paperwork is required to verify your identity. This is understandable though and should be expected on occasions by customers. Bookmakers have very strict ID verification, money laundering and affordability checks which they must adhere to.

For every single bookmaker listed on OLBG we also list all the deposit methods available. Just go to the review page to find out. The vast majority of UK customers deposit funds through debit cards. Many bookmakers do also accept other online payment methods such as PayPal and Skrill. Bookmakers are not allowed to accept credit cards as a deposit method. Make sure you check any welcome offer terms and conditions as the use of some payment methods may mean that you don’t qualify for a free bet or bonus.

According to OLBG ratings, bet365 is the most trusted UK betting site. According to trust pilot ratings 10bet has the highest trust rating followed by BetVictor.

When looking for the best betting site for you, the key areas to consider are

• ✅ OLBG experts analysis of best sites overall and best by the sport and category which you are most interested in
• 💬 OLBG user reviews to see what regular bettors say about their experiences at each site
• 💳 The payment methods which you want to use and which sites support them
• 🔒 How Trustworthy, Reliable and Reputable each site is

The quick summary and conclusion from all our analysis is that these are the best betting sites in each category.

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